Thematic Beauty to Encourage an Audience

I had to read a book recently for my public relations management class, Encouraging the Heart: A Leader’s Guide to Rewarding and Recognizing Others*. Kouzes and Posner, the authors of the leadership guide, realized that there were seven prerequisites to effectively leading through encouraging the heart (x). These prerequisites are: Set clear standards Expect the best […]

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Good Storytelling through Song

What makes a good story?   A good story isn’t just a beginning, middle, and end. A good story makes you feel something, relate with the narrator, or leaves you wanting to know more. What’s interesting about songwriting is that the authors can make you feel so much without having to use words. By using […]

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A Good Story Inspires

When people think about stories in the realm of the communications world, most think journalism. However, I like to believe that stories – good stories – can exist in mediums other than a newspaper in the world of journalism. So, to stay true to my advertising roots, I want to focus on stories being told […]

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