The #LastSelfie

As society has advanced, we have become incredibly technological, and our awareness and interaction revolves around the many social media platforms that we use. These changes have led advertisers to modify the way in which they get their message out to the public, as they have had to learn to engage us in new ways […]

Read more "The #LastSelfie"

ALS Ice Bucket Challenge

The abbreviation “ALS” did not mean much to most people when the term was used before the summer of 2014. I, along with thousands of others, had no idea that the neurodegenerative disease Amyotrophic Lateral Sclerosis, also known as ALS, even existed until the Ice Bucket Challenge event exploded on social media. The Ice Bucket […]

Read more "ALS Ice Bucket Challenge"

#ForceFriday: Is the Force Strong with this Social Media Campaign?

Anticipation for Star Wars merchandise is as ingrained in the franchise’s DNA as its iconic characters and oft-repeated lines. It’s hard to believe, but there were no toys available when the original Star Wars was released in May 1977. Toy manufacturer Kenner, like the most of the world, wasn’t expecting much George Lucas’ space fantasy, […]

Read more "#ForceFriday: Is the Force Strong with this Social Media Campaign?"

#LastSelfie: Saving Endangered Species in 10 Seconds or Less

Recently, The Worldwide Wildlife Fund embraced the increasing popularity of Snapchat through their #LastSelfie campaign. The social media campaign was aimed to bring attention to the rapid depletion of endangered species like tigers, rhinos, gorillas, and more. The WWF wanted to engage Millenials in the conversation of endangered species by bringing the issue to a platform […]

Read more "#LastSelfie: Saving Endangered Species in 10 Seconds or Less"


Before you continue reading this, I want you to type two words into your search engine of choice: beautiful women. Then search “attractive men.” Did you notice anything interesting about the results? Well, you may or may not have realized that an overwhelming majority of the people in the photographs are white. One has to […]

Read more "#BlackoutDay"

Chilling for a Cause

Chilling for a Cause   The ALS Ice Bucket Challenge was a fundraising campaign in the summer of 2014 that to promoted awareness of the amyotrophic lateral sclerosis and encouraged donations to research. In this challenge, participants were nominated to be filmed having a bucket of ice water poured on their heads, and then nominate […]

Read more "Chilling for a Cause"