The New Art of Internet Storytelling

Freshman year in a class, the professor asked the question, “why do we go to the movies?”. Many students answered saying that the reason was voyeurism, escapism, or just to be entertained. While these answers were good, the real answer was “to find out what happens”. This question and answer sequence turnedĀ out to be oneĀ of […]

Read more "The New Art of Internet Storytelling"

Left Swipe Dat: A Truth Campaign

Truth is a national campaign devoted to helping eradicate teen smoking in the United States. About a year ago, in August of 2014, Truth launched a campaign called “Finish It”. The “Finish It” campaign relied heavily on social media and online content to help inspire teens and young adults to be the generation that does […]

Read more "Left Swipe Dat: A Truth Campaign"