Spring 2018

Summer Came (And Conquered)

This past week I had the chance to experiment with the power of social media. The mission was simple: make a meme go viral. The meme was to be created and shared on Imgur, a platform used to share GIF and meme content. With over 250 million users uploading over 15 million images a day, […]

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Bey at #Coachella: overwhelmingly awesome or simply overrated?

As many know from checking any of their social channels, this past weekend was Coachella. While #Coachella trended on Twitter throughout the weekend, social conversation centered around two performances in particular: the Walmart yodel kid and the highly anticipated performance of Beyonce. While yodel kid’s performance was universally praised, Beyonce’s performance sparked an internet debate. […]

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Viral Content Challenge

Objective: 10 Retweets and 30 favorites, retweeted by an influential account like @BarstoolCuse or @Dominos

 

Meme: 

 

Webcard:

 

 

 

Twitter Ads: 

Twitter Ads engagement and spend

 

Campaign Analysis: While I reached the Imgur goal of 500+ views, I didn’t get the engagement that I hoped for my tweets. Although my ad helped me get 1,531 impressions, people did not engage with the actual tweet. I think this is because my followers may have gotten sick of me promoting the same tweet because usually my Twitter is full of non-repetitive and culturally/news relevant content. Unfortunately, it wasn’t picked up by the influential accounts that I hoped, especially Domino’s. I think this might have been because I had to include the link to Imgur instead of just the embedded photo of the meme, which make the process of sharing more streamlined. I also think that Domino’s might not want to be politically associated, and my focus on the photo  of Trump and Clinton wasn’t appealing to them. I wonder if I would’ve posted the Imgur link with different hashtags if it would’ve gotten better engagement in the Imgur community, because I think it is relevant to them. Next time, I will create a meme that is more “newsworthy” and relevant to current events.

 

Final Engagement: 524 views

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The Politics of the Pre-Olympic Hype

The 2018 Winter Olympics began February 9. Naturally, Twitter was buzzing the week before with pre-Olympic chatter.  By searching the following Boolean in Sysomos, a social listening tool, we were able to find out what exactly the Twitter world was excited about approaching this year’s games.

Boolean: “(#olympics2018 OR #winterolympics) AND NOT @NBCOlympics”.

Our Wordcloud, which maps the most reoccurring words, showed the location of the games was a frequently discussed topic. The only specific athlete that showed up was figure skater Adam Rippon, however, through further analysis, we discovered this was due to the social buzz around an ongoing feud with US Vice President Mike Pence, who’s name is also prevalent through the cloud.

 

When looking at the latest activity, #TEAMUSA took over the mentions. This is because of  retweeted posts from top athletes.

 

The geography analysis proves the reason the majority of Tweets referred to the US was because a whopping 66.8% of the Tweets came from the US. Despite corespondents already in South Korea, not many Tweets came from the host country itself.

The most retweeted Tweet was politically based, summarizing the interaction between Rippon, the first openly gay figure skater, and Pence. This shows that even within an event that is supposed to unite our country in celebration, politics still stands as a divider.

Finally, our Buzz Graph, which shows the linkage between different topics in the Tweets, confirms that the Olympics were being discussed primarily in the context of their host country or in relation to  the ongoing Rippon-Pence drama.

In conclusion, the pre-Winter Olympic chatter, was focused less on the athletes’ abilities and more on the controversies surrounding the location or social positions of athletes, demonstrating today’s politically focused environment has impacted even the oldest of traditions.

Lucy Sutphin, Mary Roselle, Michelle Hernandez, Lauren Witonsky, Kyle Stevens

 

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