Influence: At the beginning of our Social Media Theory & Practice course, I had 1,130 followers on Twitter. I thought this to be a decent amount, although I’d had the account and used it on and off since 2009, meaning I’d only gained a rough average of around 141 followers per year. In the three […]Read more "Influence & Social Media: A Semester’s Growth"
2015 has been the year of social media campaigns, and for good reason. Social media campaigns are not only are easy to produce, but they are super easy to get a message across to a large group of people as well. One campaign that has truly stuck out to me within the past year is […]Read more "#BetterForIt is In Fact “Better” Than The Rest"
Before you continue reading this, I want you to type two words into your search engine of choice: beautiful women. Then search “attractive men.” Did you notice anything interesting about the results? Well, you may or may not have realized that an overwhelming majority of the people in the photographs are white. One has to […]Read more "#BlackoutDay"
The question is how marketers and advertisers get my attention. The answer is not a simple one. I am one of those people who like to consume media — I will sit on Facebook, Twitter and Tumblr for hours just to read every headline, tagline, comment and hilarious thread. Unfortunately, this takes time, time that I […]Read more "Just Give Me the Trivago Guy, or Puppies"