Growing up, if my mom didn’t wrap a gift, she would tell me to close my eyes and hold out my hands while she went to get it. When I saw this picture of my friend’s Italian Greyhound, it reminded me of what I looked like when she would say, “don’t peek.” Apparently this was #relatable and I wasn’t the only one…
Imgur Meme:
Objective:
To achieve my goal of going viral, I made my objective be to get 5+ dots during our in-class voting exercise (measuring creativity), to get 500+ views on Imgur (measuring high engagement), and to get 5+ likes on tweets (measuring strong delivery).
Twitter Webcard:
After passing the voting exercise with 6 dots, and on my way to 500+ Imgur views, it was time to work on strong delivery. Of the 4 tweets I posted over the course of the week, my first was the promoted one below. Other tweets used #italiangreyhound to pull in dog-lovers and #giftideas to draw in those giving/receiving presents, to name a few. All tweets (which can be found here) included rich media and were written using a conversational voice in order to engage a millennial audience.
If you don't believe that my homework is to make memes, click below #unreal #iknow #NHsmc
— Lauren Witonsky (@laurenwitonsky) April 2, 2018
Twitter Ads Engagement and Spend:
Collectively, my tweets received 6 likes. It was apparent that creating an ad definitely boosted impressions and engagement. I set my daily ad spend as $5.00 and it was spent up that same day, but I do wonder if things would have gone differently had I set my budget to $1.00 a day, per say.
Analysis:
With 2,040 views on Imgur, I’m excited to say I surpassed all 3 objectives – I went viral! In my opinion, sharing and re-sharing to the Imgur community seemed to be the most helpful tactic for increasing views. The best thing about this viral content challenge really was getting the first-hand experience using Twitter Ads. Learning about it in class gave me an idea of how to use the platform, but having executed a campaign makes me feel much more confident to do this again in the future. Next time I would like to figure out how to up my engagement on Twitter. I closely followed my editorial calendar, posting at recommended days/times where users were most active on Twitter. By mid-week I had reached 6 likes, but was underwhelmed with this level of engagement. I decided to forgo my #FollowFriday tweet and went with my gut feeling that more people would see it Sunday evening – the time that me and all my friends use Twitter. Unfortunately, that tweet received no likes, retweets, or replies. I’m glad I took the risk knowing I had already reached my objectives, but now know that gut feelings really should be backed up with data.