If you browse through the career sites of media brands like Buzzfeed and Condè Nast, you might find that many sites are looking for “commerce editors” or other variations of that role.  In the fairly new position, commerce editors are responsible for creating posts deemed “comtent” that bring in new revenue to editorial websites. Comtent comments and posts about products and brands in an editorial manner but links out to the places where those products can be purchased. If the reader buys the product, the media site gets a cut of that sale, making “comtent” appealing to both those already experimenting with it and those who haven’t.