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Objective:  

My objective is to strategically promote my content in the right places to the right people at the right time so that it has the highest possible reach and the potential to go viral.

Content Strategy:

Because my content combines iconic images from an American sitcoms and the English monarchy, my audience has the potential to be pretty vast. However, I think it’s likely that my audience will be familiar with not just one, but both of these themes in order for them to engage with the content. These people will most likely have a sense of humor (i.e. will not be offended that the English Royalty are being represented in non-traditional ways), and will be open to engage with my content.

I will promote this content via a series of messages sent primarily on Twitter, but also on Facebook and Instagram. They will include links to my content on Pinterest where the audience can further engage with it. I am purposely not including my actual content in my messages, but am including only the link to where it is on Pinterest so they will have to click on the link to see what I’m talking about. My other tactics include using iconic and eye catching images, like pictures of the Royal Family or the Brady Bunch cast, as well as audience engagement in the form of a Trivia Question where people can guess which famous sitcom living room is being pictured.