Objectives

• 500 views on Twitter
• 200 likes on Twitter
• 2 retweets on Twitter
• 20 likes on Facebook
• 20 likes on Instagram
• 500 views on Imugr

 

Imugr Meme

Twitter Webcard

Twitter Ads Engagement and Spend

Analyze

Overall, my campaign was extremely successful due to the high Imugr views I received. The number far exceeded the metric to be considered viral for the assignment. What worked well for receiving Imugr views was posting to the community in conjunction with adding relevant and popular hashtags to the post. Additionally, putting a teaser of the post on Twitter worked well. I blurred out the image and encouraged the audience to click on the Imugr link to view the meme clearly.

I decided to remove Facebook from my marketing plan because my profile is private and aimed at more of my personal audience. Even if I had made the post public, users don’t conduct searches for content on that social media platform to the same capacity they do on others, such as Twitter, Instagram and Imugr. In other words, I did not feel posting my meme on Facebook would provide any value to my campaign. The Instagram post did not do as well as anticipated in terms of the number of likes. It is my analysis that this is because the following on my NHsmc account is still building and not at a place I would like.

Lastly, the Twitter promotion worked well for this type of campaign. It allowed an audience that doesn’t follow my profile to view and engage with my content. It also served as a metric to compare organic impressions with promoted impressions. My organic impressions also worked well for this campaign as it was almost 20% of the total impressions.

Final Engagement

• Imugr:  2,486 views
• Instagram: 12 likes
• Twitter: 346 organic impressions
• Twitter: 1540 promoted impressions
• Twitter: 3 engagement
• Twitter: 0.9% engagement rate