My objective heading into this viral content challenge was to drive viewers to my meme on imgur through timely and appropriate tweets and hopefully receive a lot of engagement on my content. Additionally, my goal was to get over 30 engagements or retweets as well as multiple shares that would further drive engagement. Now that the challenge has concluded, I can confidently say that I have achieved far more engagement than I initially even thought possible. Through all of my tweets, I received 8 retweets and 11 favorites, in addition to 536 views on imgur. As far as the results on twitter analytics, I realized I made a slight mistake when I set the daily spend amount to only $0.01. This made it more difficult to receive engagement through the web card itself, however I still managed to get 16 engagements and considering the extremely low spend that I attributed to this, I would say it was at least mildly successful. I also included the screen shot of the engagement from the original tweet itself, which had 97 total engagements in addition to 39 link clicks So, when adding up the engagement on imgur as well as my twitter card, I still had a total of 552 engagements. I am more than satisfied with these results, and feel like I know how to utilize twitter cards effectively in order to help achieve as much engagement as possible on any type of content.