https://cards.twitter.com/cards/18ce5434fzo/1mi9s
For this social media campaign, my objective was to bring a little humor to the weather and to show how much Syracuse (specifically the university) bonds over bad weather. I got about 60 views on my image on Imgur, which is okay. Unfortunately, my Twitter promotion did not work for whatever reason, possibly because the geographic area that I chose was too small. At any rate, I did not get a lot of engagement on the actual tweets that I sent out either. This could be an indication that the meme was too specific to Syracuse. This was definitely a good experiment, and I learned a lot about how social media advertising works.