H&M has teamed up with musical artist M.I.A to launch a World Recycle Week campaign, the company’s biggest sustainability campaign yet, according to the H&M website. They are calling for customers to bring in their old, broken, worn-out, or out-of-style clothing in order to help reduce waste of the planet’s resources. The company is promoting the use of the #WorldRecycleWeek hashtag as seen in the following tweets.
#WorldRecycleWeek starts today! Recycle at your local #HM store. pic.twitter.com/WKYOumlcvv
— H&M (@hm) April 18, 2016
#Lejonhjerta are leading the way to a more conscious fashion future #WorldRecycleWeek. https://t.co/bY1TyiLf3N pic.twitter.com/jsk7H8mqE4
— H&M (@hm) April 13, 2016
This is why you should join @HM’s #WorldRecycleWeek Initiative: https://t.co/C84ctmkiWl cc @StyleMBA #ad pic.twitter.com/MBJQDVs8LS
— Who What Wear (@WhoWhatWear) April 12, 2016
SPONSORED: How your old shirts can help save the planet @hmusa https://t.co/DLg1gBbynA #WorldRecycleWeek pic.twitter.com/7wHpsW4UPU
— The Atlantic (@TheAtlantic) April 11, 2016
However, Twitter users like @MartaWaydel and @1millionwomen are revealing the flaws of H&M’s corporate responsibility efforts. Both urge people to recognize H&M is putting a bandaid on the wound rather than dealing with the major issues surrounding how their clothing is produced. @MartaWaydel and @1millionwomen call for users on Twitter to support @Fash_Rev, a global movement calling for more transparency in the fashion industry.
18-24.04 @hm #worldrecycleweek same as @Fash_Rev week
I hope it's not to avoid answering #questions #whomademyclothes#sustainable #fashion— Marta Waydel (@MartaWaydel) April 6, 2016
Why you should support @Fash_Rev this wk, not H&Ms #WorldRecycleWeek https://t.co/oEWRvXcI9E #whomademyclothes pic.twitter.com/2F87Hi1MnU
— 1 Million Women (@1millionwomen) April 18, 2016