The NFL this season has been littered with controversy. Most notably the National Anthem. Many African American players have chosen to kneel during the anthem as a way to protest color inequality in the United States. This has obviously caused plenty of problems for the league. Thousands have weighed in across social media, some saying […]Read more "Stand Up Or Kneel?"
Although technically beginning in 2015 – if not before – the Mannequin Challenge took social media by storm in November of 2016 and has since become and internet phenomenon. The rise of the #MannequinChallenge explained via @Sysomos and Social Media Analytics @carlykaplin@BrianaRinaldo@BikoRicoSuave#NHBuzzFeedpic.twitter.com/DyRVTr4rP0 — Jonathan Gordon (@JGordonSYR) November 29, 2016 Sysomos demonstrated that the trend took […]Read more "#MannequinChallenge"
A few days after the elections results, massive groups of people went out to the streets and protested against the elected president. The anger, the fear, and the disagreement with the new president were demonstrated on Social media. During the weekend (11/12) one of the most popular hashtags in NY was #HereToStay. I think the […]Read more "#HereToStay"
Objective To attract young people (i.e. Millennials, Generation Z) To draw the attention of Stranger Things fans within this age group See evidence of sharing on other social networks Provoke laughter and a feeling of relatability Imgur Content Twitter Webcard All I want is some #Eggos ma…and maybe #oreos, these hair clips, and some new […]Read more "#LeggoMyEggos Viral Content Challenge"
Objective: To make the “Up In My Grill” meme go viral To collect engagement on a twitter web card and imgur views on the meme. THIS DOG IS ALL UP IN MY GRILL Analysis: My campaign was successful overall. I stuck to my marketing plan for the most part, changing the times and dates of […]Read more "Put This Pup On The Map"
Objective: To engage with my Twitter audience and create content to which they can relate To build my brand and following by attracting more followers To have this content spread across multiple forms of social media with the help of engagements To make this meme go viral To elicit positive emotions from the content View […]Read more "Ballin’ On A Budget – Viral Content Results"
The Struggle of Not Doing Dishes The main objective of this campaign was to make a meme that I created go viral. This objective was measured by if I could reach the mark of 30 engagements. Overall, the campaign was an impressive success. As you can see below, the Imgur meme received 708 views. The Twitter Webcard […]Read more "Viral Content Challenge Campaign Summary"
Objectives: Twitter ads objective – website visits Connect with college students and young adults through the common experience of needing to cook for yourself, but not having enough time (or willpower) to do so. Drive likes and retweets of the Twitter card – this allows young people to share their “college culinary experience” with one […]Read more "Cooking Up Some Engagements – A Twitter Ads Experiment"
Objective To create entertaining buzz surrounding the week leading up to Election Night 2016. To get more millennials joining in on social media conversations surrounding politics and the election, in a fun, playful, and relaxed manner Encourage sharing on different social media platforms Arouse resonance and evoke laughter as many Millennials are exhausted with the […]Read more "Who’s Ready for #Election2016 to be Over?"
Objectives: Attract fitness fanatics Attract animal lovers Encourage sharing on multiple social media platforms (i.e., Facebook, Twitter & Instagram) Evoke positive emotions and responses Meme Used: There are steps to take before cheat-day… Thanks a lot bae Sample Tweet: Check out my #fitness and #puppylove combination in my original #meme! #NHsmc 🐶🍕💪https://t.co/wTYMppPNMn — Suzanne El […]Read more "‘Lift THEN Pizza’ – Viral Content Challenge Results"