Stand Up Or Kneel?

The NFL this season has been littered with controversy. Most notably the National Anthem. Many African American players have chosen to kneel during the anthem as a way to protest color inequality in the United States. This has obviously caused plenty of problems for the league. Thousands have weighed in across social media, some saying […]

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#MannequinChallenge

Although technically beginning in 2015 – if not before – the Mannequin Challenge took social media by storm in November of 2016 and has since become and internet phenomenon. The rise of the #MannequinChallenge explained via @Sysomos and Social Media Analytics @carlykaplin@BrianaRinaldo@BikoRicoSuave#NHBuzzFeedpic.twitter.com/DyRVTr4rP0 — Jonathan Gordon (@JGordonSYR) November 29, 2016 Sysomos demonstrated that the trend took […]

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#HereToStay

A few days after the elections results, massive groups of people went out to the streets and protested against the elected president. The anger, the fear, and the disagreement with the new president were demonstrated on Social media. During the weekend (11/12) one of the most popular hashtags in NY was #HereToStay. I think the […]

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Put This Pup On The Map

Objective: To make the “Up In My Grill” meme go viral To collect engagement on a twitter web card and imgur views on the meme. THIS DOG IS ALL UP IN MY GRILL Analysis: My campaign was successful overall. I stuck to my marketing plan for the most part, changing the times and dates of […]

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‘Lift THEN Pizza’ – Viral Content Challenge Results

Objectives: Attract fitness fanatics Attract animal lovers Encourage sharing on multiple social media platforms (i.e., Facebook, Twitter & Instagram) Evoke positive emotions and responses Meme Used: There are steps to take before cheat-day… Thanks a lot bae Sample Tweet: Check out my #fitness and #puppylove combination in my original #meme! #NHsmc 🐶🍕💪https://t.co/wTYMppPNMn — Suzanne El […]

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