Schnell_No5’s Influencer Journey It’s safe to say that before starting this class I had a twitter that only functioned as a means of checking off a box. The box of ‘yes, I have a twitter’ and therefore ‘yes, I can look up important tweets on twitter.’ However, over the course of this semester, not only have […]
Read more "Discovering Twitter"In the beginning of April, REI launched #ForceOfNature, a new campaign aimed at female-empowerment, equal treatment, equal pay, and turning the outdoors into “the world’s larget level playing field.” What followed was a series of charged social media posts aimed at spreading the word. One of their most powerfull was the 30 second video they released […]
Read more "#ForceOfNature"Campaign Analysis of ‘Gimme Da Fries’ Viral Meme Challenge Objective: The Original Objectives stated in my pre-campaign marketing plan were: 400 Impression on Imgur 450 Impressions on Twitter 35 Engagements on Twitter 5 Retweets on Twitter 25 likes on Twitter 20 Likes on Facebook 5 Shares on Facebook 1 Re-pin on Pinterest 2 likes on […]
Read more "Gimme Da Fries Viral Meme Campaign"While growing up, I was encouraged to experience the world around me. No matter where my strengths and passions lie, I will never turn down an opportunity to learn more about something or gain another perspective. While I think every aspect of social media has impacted my life in some way, I think Pinterest had […]
Read more "Seeing the World Through Social Media"There is no doubt that Syracuse’s Alumni Network (Especially Newhouse’s) is second to none! But how do we find all of these awesome graduates who want to talk to us? LindedIn! That scary networking site that reminds us that we are about to enter adulthood. But fear not, the process so simple you could even do […]
Read more "Where’s that SU Mafia At?"