One of the main tenets of now-President Donald Trump’s 2016 campaign for the Oval Office was a common phrase…Make America Great Again, or #MAGA. This slogan, borrowed from former President Ronald Reagan’s presidential campaign in the 1980s, suggested that there is (or was) an idealized America that some Americans wanted to get back to.
Although Trump won his bid for the White House against former Secretary of State Hillary Clinton over five months ago, his campaign slogan has continued to permeate both his personal and presidential rhetoric. The President frequently uses the hashtag #MAGA on his own personal Twitter account…
— Donald J. Trump (@realDonaldTrump) March 31, 2017
…and so do his supporters.
— Phil (@phil200269) April 27, 2017
— Lori Hendry (@Lrihendry) April 27, 2017
However, it’s not just Trump’s avid supporters who use #MAGA. In fact, there are a large number of anti-Trump folks on Twitter who have re-appropriated the hashtag to criticize the phrase.
— Dr. DaShanne Stokes (@DaShanneStokes) April 27, 2017
— DoraBitch (@DoraDoubleDD) April 27, 2017
Comedians like Rob Delaney (@robdelaney) are also joining in on criticizing #MAGA, but with a humorous twist.
— rob delaney (@robdelaney) January 14, 2017
— rob delaney (@robdelaney) April 6, 2017
#MAGA is proof that hashtags on Twitter have a great deal of power when it comes to creating a divisive atmosphere, both on Twitter and in real life. Whether you’re a Trump supporter or not, #MAGA has become symbolic of who and what #45 represents as the President of the United States.