If I had to give advice to 2017 elected officials in regards to Media Richness Theory and social media, I would say that Twitter is your best bet. It allows users to combine personal, written messages with high variety language. Since officials have to reach a broad audience, face-to-face communication, or even phone calls aren’t always effective, although they are higher forms of communication.
Using twitter gives a more effective choice of communication and has the ability to transmit ideas, emotions, and concepts through media such as pictures, videos, emojis, links, graphics, and GIFs. So in other words, don’t sleep on Twitter! It gets your point across, allows the messages to be personalized (because everyone likes relatability), and gives the option of high communication because of the rich options of alternative to text media. This wide selection of media compensates for things lost during face-to-face interaction, such as body language and tone of voice.
Personally, I think Twitter is a #majorkey in terms of political campaigns, and can really be a driving force for influence, audience, and message. And if you don’t believe me, The Atlantic actually did a post on it. They might be a tad bit more credible than me on this topic.
I think it was less Twitter coming to politics, and more politics coming to Twitter and finding it as a platform to communicate and to organize effectively without a lot of the costs historically associated with that. – Adam Sharp
I think Kamala Harris, former California Attorney General, and current California senator does a great job of conveying voice, her platform and getting her message across, all while using rich media.
— Kamala Harris (@KamalaHarris) February 8, 2017
We have a responsibility to critically evaluate all nominees’ backgrounds, to make sure they will fulfill their oath & their responsibility. pic.twitter.com/1Ck2NZHmOi
— Kamala Harris (@KamalaHarris) February 2, 2017