NHsmtp Journal

Doing well by doing good? Normative tensions underlying Twitter’s corporate social responsibility ethos

This presentation looks at the mission statement and Corporate Social Responsibility claims of Twitter, comparing the company’s actions with their claims. Twitter brands itself as a positive civic actor and a force for good by providing an open forum for discussion, organization and dissemination of important information. However, as a private business funded by investors, […]

Read more "Doing well by doing good? Normative tensions underlying Twitter’s corporate social responsibility ethos"

Journal Article Discussion: Social Factors in User Perceptions and Responses to Advertising in Online Social Networking Communities

In our journal article, a study was performed to help determine the social factors that help inform responses to advertisements on social media.  In today’s society, a majority of the information we receive comes from social media outlets, and these sites have to tiptoe the line between having advertisements as well as providing an uninterrupted experience […]

Read more "Journal Article Discussion: Social Factors in User Perceptions and Responses to Advertising in Online Social Networking Communities"

Journal Article Discussion: social media ecosystem

This presentation discusses social media marketing ecosystem and other relevant concepts. Marketers need to understand the changing role of consumers. Consumers are no longer passive recipients of messages, but are active participants in online discussions. There are five types of behavior on social media: Creators, critics, collectors, joiners, and spectators. Besides this article, Mangold and […]

Read more "Journal Article Discussion: social media ecosystem"