Trying to Go Viral with a Sassy Dog

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Objectives:

  • Attract dog lovers/ millennials/ dog owners
  • Encourage shares, retweets, quote tweets
  • Create something relatable and funny
  • Promote engagement on Twitter webcard and collect Imgur views

Gullible Dog

View post on imgur.com

What Worked:
• Funny relatable captions.
• Posting later in the day when people are home from work/class.
• Using ad spend within first few days when the image gets the most views
• Checking the virality of the meme with family/friends before launch.

What didn’t work:

• Posting midday when people are busy

• Posting multiple times within short period of time.

Final engagement number
Imgur: 693
Twitter Engagement: 111
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