- Attract dog lovers/ millennials/ dog owners
- Encourage shares, retweets, quote tweets
- Create something relatable and funny
- Promote engagement on Twitter webcard and collect Imgur views
— Mel Mark (@Mel7Mark) November 4, 2016
• Funny relatable captions.
• Posting later in the day when people are home from work/class.
• Using ad spend within first few days when the image gets the most views
• Checking the virality of the meme with family/friends before launch.
What didn’t work:
• Posting midday when people are busy
• Posting multiple times within short period of time.
Final engagement number
Twitter Engagement: 111