I started my social media class with 70 followers on Twitter and after only 3 months, the number increased a 49% to 104 followers.
As well, I started with a Klout score of 18 and it escalated to 49, which means a rise in 172%.
I noticed that the posts that created more engagement and attracted more followers were the ones that targeted specific people and influencers on the field. For instance, while raising awareness about a social issue, I quoted tweets of @AlabedBana, a little girl that is under constant attacks in Aleppo, and this captured people’s attention.
Similarly, the use of relevant hashtags drew people to my Twitter account and created conversation. As well, integrating images and GIFS into tweets captivates more attention and participation. Moreover, original and unique content is what people are looking for and what increases engagement and followers.
On the other side, I observed that retweeting posts without any additional value like a quote, does not work and does not capture people’s attention. Finally, I think that when targeting specific people, we should take into account experts in the field who we notice that take their time to answer to tweets, not target famous people who sometimes do not have the time to answer every mention they have.
Execution: (Top 10 tweets)
- For this tweet, we tried to raise awareness for a social issue and we chose to talk about Syria with the hashtag #SaveAleppo, as well as quoting @AlabedBana who is also trying to increase people to follow her own hashtag #StandWithAleppo. The use of relevant hashtags, tagging Bana Alabed, who is a victim of the attacks and also using such an important topic, increases engagement.
2. For our viral content challenge, we had to create a meme and promote it. This tweet had a lot of engagements because I used the Twitter card I created for the campaign, which is a meme of a famous basketball player and his own doppelganger. As well, I tagged Stephen Curry’s personal handle and added pertinent hashtags to draw more attention, such as #NBA, #doppelganger, #funny, etc.
3. For this tweet, I analyzed my followers with FollowerWonk and observed that most of my followers were from the United States. Since I am from Ecuador, I wanted to show them how my country is. Therefore, I created a Twitter collage with the most beautiful places and landmarks of the country and incorporated hashtags that also drew more attention to it.
4. Selfies are trending everywhere and what is better than adding a baby to a selfie? For this post I took a selfie with my niece, which was the only way she would smile as well. It is a cute and original tweet and also, I added the hashtag #selfie that creates more engagement.
5. Snapchat is fun and interactive and creating cross-channel posts makes the content unique and original. Also, I used a beautiful picture of Fall and used a Bitmoji from Snapchat to show my emotion towards the season. All the features used are innovative and captivating.
6. I created a GIF via GIF boom while studying with my international friends and created a funny meme about it. In this tweet as well, I added relevant hashtags of the spoken languages and the GIF which brought media engagements and profile clicks.
7. Twitter released its new feature of Twitter video, so I recorded a video with different segments that became a GIF about how I feel when I see my food arriving and it also worked since I used the hashtag #FoodAddict, which is a very common one.
8. I found the weekly hashtags #SundayFunday and #SinDay which have an existing trending conversation and added my own piece of content of a Poker game related to the hashtags, which delivered a lot of engagement.
9. For this post, I shared something positive about myself, about learning how to cook as a student, which may be a relatable tweet for a lot of people, especially people similar to me.
10. Lastly, by using Social Rank, I saw that the most influential Twitter connection was Mark Ragan, who is a Public Relations Guru and targeted him directly with a question about an article I saw on the web.