Good Storytelling through Song

What makes a good story?   A good story isn’t just a beginning, middle, and end. A good story makes you feel something, relate with the narrator, or leaves you wanting to know more. What’s interesting about songwriting is that the authors can make you feel so much without having to use words. By using […]

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A Good Story Inspires

When people think about stories in the realm of the communications world, most think journalism. However, I like to believe that stories – good stories – can exist in mediums other than a newspaper in the world of journalism. So, to stay true to my advertising roots, I want to focus on stories being told […]

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A Story Through Snapchat

What makes a good story you ask?  A good story is made up of pictures, it’s made up of seconds and it’s made up of friends.  The story I am conveying is none other, but the Snapchat story.



Snapchat is one of my favorite mediums to tell a story, but it needs to have a few concrete requirements in order to be exciting.

  1. It needs to be less than 70 seconds
  2. It needs to show something funny, exciting or outrageous
  3. It shouldn’t just be about you, it should be about other people and your friends


By following these three things, Snapstories are more enjoyable.  Having it less than 70 seconds allows a viewer to stay interested. Even though Snapchat stories can be fast-forwarded, it is best to make sure that your viewer doesn’t get bored.  By having a funny or exciting Snapstory with people other than yourself, your content will not be fast-forwarded.  It’s one thing to have a Snapchat story, its another thing to have a story that gets talked about.

The first three things are necessary for an interesting Snap story, but it is important to make sure you don’t include the following things since they are common mistakes people make.  So don’t include:

  1. Random lights in the dark at a party
  2. The time or temperature without an image (ie. Black room)
  3. Posts shouldn’t include multiple videos in a row that aren’t funny
  4. Photos or videos that have been individually snapped to people
  5. Photos or videos in regards to the weather

Snapchat Stories should include:

  1. Geotags, but not to be over used, unless traveling somewhere exciting or life changing
  2. A progression of events
  3. Text during a video, in case sound is off

By doing these things, it will makes sure that your story is entertaining and ready to be watched.  I am not a fan of seeing weather posts, we all go to Syracuse and signed up for 30 degree weather, it isn’t necessary to make an entire Snapchat story dedicated to it. These are just a few things to make this creative medium more entertaining and worthwhile.

At the end of the day, using these ideas of a Snapchat story are relate-able to any type of story. As the creator of content, you want to make sure that the content short and to the point.  While it can be longer if necessary, it needs to be done once in a blue moon – you don’t want to be known as the person who has a 120 second Snapchat stories.  You also need to make sure that the content needs to be relate-able in some way, or outrageous.  By doing this, a person will be engaged in what was going on and will continue to read or watch the story.  Using Snapchat stories also reminds you that you can’t be selfish all the time. While a Snapchat story is about your life, you need to remember that being relate-able will keep a story alive.


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Making the Story Stick

As media has evolved over time, the ways in which stories are written and consumed have as well. Social media has grown within our society, and is now used as the primary form of communication, and thus is a prominent place for story telling and consumption. Due to this societal shift, there are specific criteria […]

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Let me tell you a story…

A very famous cliché reads, a picture is worth a thousand words. Pictures bring words to life and lend themselves to the imagination as the mind beings to piece the puzzle together while continuing to read the story. One great story I first heard of through a picture was the story of the 1986 Olympics. […]

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