Month: March 2016

Media Richness Theory and the 2016 Election – Blog Post 1

As a former gubernatorial re-election campaign staffer, I have seen the impact of voter outreach first-hand. Media richness theory, as discussed in class, explains the effectiveness of different levels of communication with others. There’s the higher richness of speaking person-to-person and the lower level such as sending an email. In today’s day and age, communicating […]

Read more "Media Richness Theory and the 2016 Election – Blog Post 1"

GROUPTHINK AND SOCIAL IDENTITY CONNECTION TO SOCIAL MEDIA

This presentation will examine the relationship between these communication theories and modern social media, as well as provide examples of these connections. Groupthink Theory, communication theory created by Irving Janiswhere a consensus is developed in the group but is not reviewed for issues or problems that might occur. Social Identity Theory, a communication theory created by Henri Tajfel and John Turner where people select their […]

Read more "GROUPTHINK AND SOCIAL IDENTITY CONNECTION TO SOCIAL MEDIA"