Influence: At the beginning of our Social Media Theory & Practice course, I had 1,130 followers on Twitter. I thought this to be a decent amount, although I’d had the account and used it on and off since 2009, meaning I’d only gained a rough average of around 141 followers per year. In the three […]
Read more "Influence & Social Media: A Semester’s Growth"This Sunday, the #1 seeded Celtics took the court against the #8 seeded Bulls. Isaiah Thomas, starting point guard of the Celtics, made a game-time decision to play in the playoff-opener. This comes to the surprise of many, as just yesterday, Thomas’ sister, Chyna Thomas, died in a car accident. It was a tough game […]
Read more "Celtics And Thomas Struggle In Playoff Opener"Post #1: Thank you #united #unitedAIRLINES #NHsmc pic.twitter.com/RBnO7WwIZo — Spencer Kolbert (@SpencerKolbert) April 11, 2017 This tweet boasted a distinguishing feature: live & trending. This was a hot-topic issue that had just broken out. Thousands of people were engaging with this story every hour. I simply applied some relevant hashtags, a funny photo, and let […]
Read more "Top 10 Tweets and Analytics"The objective of this viral challenge assignment was to create the most traffic and engagement with the following meme: Faker In an attempt to complete this objective, I was able to receive 533 views on imgur. Through this assignment I learned the importance of planning and the significance of having a detailed and well structured […]
Read more "Viral Content Challenge"Since I created my Twitter account at the beginning of high school, I have had several different spurts of activity on the platform. I think it’s finally time to fess up about the ghosts of Katie Conti’s past life on Twitter, analyze some success stories from my Top Ten Tweets over the course of the semester, and benchmark how far […]
Read more "Working My Way Up: From Sporadic to Savvy"This past week, a lot of discussion on social media has been circulating around a Pepsi ad that did not go over well with a majority of viewers. The ad featured celebrity Kendall Jenner, as she broke from her modeling job to join a riot. The ad tried to showcase people of different backgrounds, ending […]
Read more "Pepsi’s PR Nightmare: A Response to an Ad Gone Wrong"Part 1: Influence January 20, 2017 Followers: 0 Klout: 0 April 20, 2017 Followers: 63 (70% growth) Klout: 28 (31% growth) My followers increased much more than I thought they would during this time. I noticed spikes in followers during times when I would tweet content that contained trending hashtags, or successfully engaged with a company […]
Read more "Twitter Growth of @_abigailwells from 1/20-4/20 (90 days)"One of the main tenets of now-President Donald Trump’s 2016 campaign for the Oval Office was a common phrase…Make America Great Again, or #MAGA. This slogan, borrowed from former President Ronald Reagan’s presidential campaign in the 1980s, suggested that there is (or was) an idealized America that some Americans wanted to get back to. Although […]
Read more "How Donald Trump Divided a Nation…with a Hashtag"Shea Moisture recently released an ad spotlighting caucasian women using their products and a mixed girl. This commercial sparked a lot of controversy because Shea Moisture’s products are the forefront of the African American women’s natural hair care community. The timing couldn’t have been worse because this comes just after Kendall Jenner and Pepsi faced […]
Read more "Shea Moisture Ad Controversy"My objective for this viral content challenge was to create the most traffic and engagement surrounding this meme on imgur. Faker On imgur I was able to gain a total of 533 views. View post on imgur.com This viral content challenge taught me the importance of scheduling and creating engaging tweets. I saw over the […]
Read more "Viral Content Challenge"