I got 99 problems and a Mcflurryc is 1

A Jordan fan got the crying LeBron face tattooed on his leg because, of course https://t.co/8piuuvQ1Xx pic.twitter.com/rrl0qc76oO — FanSided (@FanSided) June 25, 2017 Have you ever been to a Mcdonald’s location and heard my five least favorite words in a sentence: “Sorry, the machine is down.”? If you have, then I was definitely targeting you […]

Viral Content Challenge: What my fish is telling me.

My goal for this viral content challenge campaign was to increase the reach on my meme and gain as many impressions as I could. With my goal of gaining impressions, I tried to gain some engagement through likes, retweets, comments, or points on Imgur.

The link to view: https://imgur.com/mDrvWgu

What I think my fish is telling me… #Nhsmc #pets #fish #memes https://t.co/OwnCEylZih

— Carly Friedman (@carlytf) November 6, 2017

On this tweet I received 2,601 promoted impressions and 1,745 organic impressions.

If I could go back and re-do my viral content campaign I would focus more of my campaign around the weekends. As I could see through ads manager on Twitter, the majority of my impressions took place on Saturday and Sunday, so I would focus my money at those times to gain even more impressions.

I would also focus my personal tweets on the weekends too and try to find more prominent hashtags to relate and use with the meme since my personal tweets did not get that much engagement (ranged from 90-170 views). My meme did very well on Imgur and got about 500 views in the first hour of posting it, along with a comment that was very engaging; they added/created a meme that matched the fish theme. When making my ad, I focused in on people on Twitter who follow or look at memes. This seemed to be successful due to the large amount of impressions I received. If I were to do this project again I might post more on other social media sites such as Tumblr or Reddit because those sites tend to have a large base of meme followers. Overall, my viral content challenge ended very successfully. I currently have 594 views on Imgur, 8 points, and two comments.

Some of my other social media posts included:

I certainly don't need 280 characters to know what my fish is telling me #Nhsmc #280characters #meme https://t.co/o5AX2u7vE3

— Carly Friedman (@carlytf) November 8, 2017

I posted this tweet when the hashtag #280characters was trending to bring in more impressions and views.

I used this post both as a tweet and Facebook post to help bring it across platforms and gain more reach.

Fish are friends not food #Nhsmc #memes #fish https://t.co/o5AX2u7vE3

— Carly Friedman (@carlytf) November 11, 2017

I tried to think of fun/famous phrases that would bring a fun tone to the post that would make people interested.

Walking out of the last class of the wee meme campaign analysis

The “Walking Out” meme was to make college students laugh and share the meme on Twitter. College students feel tremendous joy in making through the last class of the week when they walk out and a weekend begins. I used a scene from “Man Men” wherein Elisabeth Moss wearing a sunglass and smoking a cigarette […]

Take the Lettuce and Leave – Campaign Analysis

My primary goal of the viral content marketing campaign was to make a creative and original meme that would generate high levels of engagement, with the potential and hope that it would go viral. I marketed and promoted my meme using various social media platforms such as Twitter and Imgur. I set two objectives for […]

“I’ll be ready in 5!” campaign analysis

Promoting content through the use of social media has been a concept I’ve always been aware of, but the technical operations of launching a campaign were unfamiliar to me. Imgur is a new site now in my repertoire after learning to use it in our class. Using meme generator I created a meme that I […]

Viral Content Challenge Campaign Analysis

Objectives Obtain at least 500 views of the meme on Imgur. Get at least 5 likes on the Tweets posted to my Twitter profile Have at least two real life friends also share the meme to their own personal social media profiles Imgur Meme Twitter Webcard Hate eating alone? Me too! https://t.co/jgtOqnotxX — Megan Swanson […]

“Do You Even Work Out?” Meme Campaign Analysis

My objective in this campaign was to create a meme that resonated with my target audience, college students, so much so that it went viral. After analyzing my campaign on Twitter, I recognize some untapped potential. The day that received the lowest engagement, November 11th, was a day where I tweeted two tweets similar to […]

Another Cat Meme Going Viral?

For my unique meme I decided to use a mix of #catcontent and #collegelife. I also wanted to make sure to use one of my own pictures, otherwise I would have felt like it wasn’t really my personal meme. Therefore I chose a funny picture of my cat Elsa when she was still a kitten […]

Meme Campaign Analysis

Objective To reach at least 3,000 engagements by the end of the week To have organic and meaningful engagements by influential users Meme Webcard Me, at home asking myself, "why am I like this?" #Memes #dogsoftwitter #NHsmc #shopping #Amazon https://t.co/NUVF0UULjH pic.twitter.com/J9oWzjd5Je — Sarah Wolverton (@Shwolverton) November 13, 2017 Twitter Ad Summary Analysis My meme had […]

Viral Content Challenge: Sassy Butterfly Meme

For the viral content challenge, I chose to utilize a comical picture of my niece in her Halloween costume and to caption it with “When the person you hate shows up in the same costume.” During the early planning stages, my overall strategy was to actively engage millennials through Twitter with a comical holiday meme. […]

Newhouse

SOCIAL MEDIA

Month: November 2017