Don’t make a sound #AQuietPlace

“A Quiet Place” follows a family who must live in silence in order to evade creatures who hunt by sound. Since the premiere of the horror film, moviegoers have taken to Twitter to share their thoughts. Many tweets praised 15-year-old actress Millicent Simmonds who plays Regan in the film. The character Regan is deaf and she is portrayed by […]

#TaxDay An Average Workers Worst Nightmare

Tax Day in the United States, April 17th for 2018, was a day that caused a storm on Twitter. Starting #TaxDay United States citizens, as well as Government leaders, were speaking their mind about the recent tax initiatives put in place by President Donald Trump. Many tweets were also referencing #GOPTaxScam, in which users are […]

#FreeMeek?

Will rapper Meek Mill be the new face of criminal justice reform? Mill was recently sentenced to 2-4 years in prison which outraged his fanbase and thousands of others who see Mill to be one of the many people unjustly suffering due to bias in our criminal justice system. Kaepernick says the justice system is […]

Viral Content Challenge

Objective: Get at least 500 views on imgur Imgur Meme: Sydney F Meme Twitter Webcard: How I feel todayhttps://t.co/DGc0keeiaZ — Sydney Feinberg (@sydneyfein) April 2, 2018 https://cards.twitter.com/cards/18ce54oiop6/5kdde (included actual tweet and linked card because card would not embed) Twitter Ads Engagement and spend: View post on imgur.com Analysis: Overall, I think that my marketing plan […]

Who said waking up had to be so hard?

Objectives: For this Viral Content Meme Challenge I had three different objectives. The objectives were to have at least four of my Twitter followers retweet my meme, gain at least 10 new followers from the promotion of my meme, and lastly to gain at least 500 views on my Imgur meme. Imgur Meme: Views: 590 Twitter […]

Campaign a Success, but Twitter a Fail

Campaign Objective:

My objective for the viral content challenge was to reach 500 Imgur views of my Spring Break Meme.

Imgur Meme:

Spring Break looks vs feels

Promotion of Meme:

To promote my Imgur meme, I shared it using a Twitter Webcard:

Does reality always live up to expectations? #springbreak18 #springbreakstruggles #nhsmc https://t.co/SePz1ytbtu

— Emily Temkin (@emilytemkin) April 5, 2018

Other tweets I used with this webcard are:

#ICYMI was your #SpringBreak18 all it was lived up to be? #SpringBreakStrugs #NHsmc

Reply with your #SpringBreakStrugs from #SpringBreak18 #nhsmc

Lessons learned on #SpringBreak in #Bimini: floatees are friends and floaters are not #NHsmc #SpringBreakStruggles

And, I promoted the webcard pictured above by running a Twitter Ad Campaign with a $5 budget:

Through my Twitter Ad, I received 625 impressions, but only 20 link clicks leaving me with a click through rate of 3.2%.

Campaign Analysis:

Overall, I would call my campaign a success; I achieved my objective of reaching 500 views in Imgur! However, I was surprised by the way I obtained the views. By the end of the campaign, I had received 921 views on Imgur, almost double my campaign objective. When I uploaded my meme to Imgur, I shared it to the Imgur community using 5 tags: college, party, hungover, spring break, and broke as fuck. Just from sharing it to the community on Imgur, I received just under 800 views in the first 24 hours.

Over the course of the week, I tweeted five times linking to my Imgur meme. On average reaching 93 impressions, 0.4 likes, 0 retweets and 2 clicks organically. Through the organic reach on those tweets, I received a total of 10 link clicks. In the tweet I promoted using Twitter Ads, I received 20 link clicks. The impressions received for these tweets were on par with my average impressions I generally receive on Twitter, however the average likes and retweets were less than typical for me. Since my click through rates, likes, and retweets for my campaign received such low engagement, it’s clear my tweets are not as witty as I believed them to be. Coming up with creative Twitter content has been a challenge for me all semester, and is a skill I hope to continue to improve on.

So, I can confidently conclude sharing to the Imgur community was the my key to my success.

Final Engagements:

Upvotes: 6

Downvotes: 1

Comments: 1

Viral Content Campaign Analysis -Tired SpongeBob

Background: In the preliminary steps for the viral content meme creation challenge, I originally had a meme of DJ Khaled. When I brought it to class for dot voting, it did not receive a lot of dot votes the first round, and I was not confident in the meme to begin with. So as an […]

Can You Believe This Meme Went Viral?

Objectives

Gain more followers on Twitter
Engage with Twitter accounts that have a large following base
Use unique hashtags to improve engagements
Get over 500 views on Imgur

Imgur Meme

https://imgur.com/De3q0uU

Twitter Webcard

https://cards.twitter.com/cards/18ce54nj8cp/5jw71

Twitter Ads Engagement

Analysis

In order to get this meme to go viral, I learned that the best way to increase the engagement was to continuously post the meme to Twitter. What I found to be interesting was that it did not matter how many retweets a tweet got, but how many times I tweeted out the card. Sharing the link to my friends and having them share it out tremendously helped to increase my engagement.

Final Engagement

Number of views on Imgur: 559

When the Intensity is Ramped up, and all the Predictability is Thrown Out… #NHLPLAYOFFS

Every year when April rolls around there is one thing that goes through a hockey fans mind, and that is the NHL Playoffs. Whether you’re from Canada and you grew up playing on the pond or reside in the United States where you had those early morning drives to the rink, the playoffs halts everyones […]

Materialistic Mavens with an Individual Mindset

Objectives: Receive more than 500 views of the meme on Imgur Garner 20+ clicks on the URL through each form of social media; Twitter, Facebook, and Instagram Imgur Meme: Those People you Really Can’t Stand! Twitter Webcard: Have you ever been affected by those only interested in themselves, their money, and their things? https://t.co/66g4qSGHBs #nhsmc […]

Newhouse

SOCIAL MEDIA

Month: April 2018