Stars… They are just like Us

As a child, your parents want to please you. They want to give you anything and everything possible to ensure that you are a happy kid. I know that you guys know that we all have the one parent who is going to say yes to anything you want… within reason. Celebrities are just like us! Hear […]

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A Latte Bad Press for Starbucks

On April 12, two black men were arrested in a Philadelphia Starbucks while waiting to meet a friend. They hadn’t bought anything while waiting. The friend showed up during the arrest when the store’s manager called the police. #BoycottStarbucks is a recent example of movements and activism being spread through Twitter. Using the hashtag as […]

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Pass the #Mayochup

In recent food news, Heinz has started a bit of an uprising among its customers. On April 11th, the Heinz team took to Twitter to create a poll to ask if their customers would purchase their newest idea, #Mayochup. Want #mayochup in stores? 500,000 votes for “yes” and we’ll release it to you saucy Americans. […]

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Healthcare, Politics, Healthcare and Politics

Andy Slavitt served as Administrator of the Centers for Medicare and Medicaid Services under President Obama late in his presidency. Earlier this year, he launched an initiative called The United States of Care (USoC). Slavitt’s team promotes USoC via #HealthcareOverPolitics. Here is my column on the background on why we launched @USofCare today. It’s to put #healthcareoverpolitics […]

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To Vegan Or Not To Vegan

There are plenty of dietary restrictions out there today (think: pescetarian, gluten-free, low-carb). None, however, seem to catch flack as much as veganism. To go vegan is to eliminate all animal products from one’s diet – a hardcore vegetarian, if you will. As a flexitarian, a person “whose normally meatless diet occasionally includes meat or fish” […]

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“I’m a Dawg” Goes Viral

Objective: The objective of my marketing plan for my viral meme was to reach 500 views on Imgur. Imgur Meme: I’m a dawg Twitter Webcard: When you're a really good boy, and also really good at closing. #dawg #closingtime #viralmeme #meme @NHsmc — Meg Kelly (@themegkelly) April 2, 2018 Twitter Ads: View post on imgur.com […]

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Viral Content Challenge

Objective: 10 Retweets and 30 favorites, retweeted by an influential account like @BarstoolCuse or @Dominos

 

Meme: 

 

Webcard:

 

 

 

Twitter Ads: 

Twitter Ads engagement and spend

 

Campaign Analysis: While I reached the Imgur goal of 500+ views, I didn’t get the engagement that I hoped for my tweets. Although my ad helped me get 1,531 impressions, people did not engage with the actual tweet. I think this is because my followers may have gotten sick of me promoting the same tweet because usually my Twitter is full of non-repetitive and culturally/news relevant content. Unfortunately, it wasn’t picked up by the influential accounts that I hoped, especially Domino’s. I think this might have been because I had to include the link to Imgur instead of just the embedded photo of the meme, which make the process of sharing more streamlined. I also think that Domino’s might not want to be politically associated, and my focus on the photo  of Trump and Clinton wasn’t appealing to them. I wonder if I would’ve posted the Imgur link with different hashtags if it would’ve gotten better engagement in the Imgur community, because I think it is relevant to them. Next time, I will create a meme that is more “newsworthy” and relevant to current events.

 

Final Engagement: 524 views

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