The MVT: Most Valuable Tweets

Posted on by Sarah Wolverton

Over the course of the semester I nearly doubled my followers on twitter (from 23 to 45), made the leap to link my twitter, Instagram, and Facebook, and became less afraid of the general act of tweeting. In both this class and my magazine editing class, tweeting was a required part of the curriculum for the semester. Becoming comfortable not only with writing tweets, but scheduling, analyzing, and running effective campaigns is a hugely valuable skill now, and something that can make a recent graduate stand out against someone more qualified in other fields.

I found that what worked the most was a combination of relevant hashtags, humor, and media content. In both my own tweets and my peers’ I noticed that using eye-catching gifs or images really helped to bolster posts.

My introductory tweet for the semester showcased my personality, which is important in creating a cohesive tone and voice for a twitter account. Having a unique perspective makes people more likely to follow you, because they’re more inclined to want to see what you have to say if they actually like you (an obvious exception would be Mr. Donald Trump).

This particular post received one comment, 4 likes, 333 impressions, and 24 total engagements. I personally love this photo, so I think that’s what garnered the high (relatively) engagement, especially for one of my first tweets ever.

This tweet, which is one of my early ones tweeting for a good cause, received 171 impressions, 4 profile clicks, and 1 like. Since it was early on it’s possible that some of those profile clicks resulted in followers. If I were to redo this tweet I would have maybe linked the article without the thumbnail and chosen a more engaging photo to spice up the tweet.

This post features a post on how social media is becoming more relevant in the spheres of marketing, which I found personally interesting because I am a marketing dual major. The total engagement isn’t very good, but someone who I have no followers in common with and do not know did retweet it, which is probably thanks to the #socialmedia tag. In total this post received 164 impressions, and four total engagements.

This tweet and reply might be a tad inappropriate to include in this post, especially since Lillion mentioned censoring myself more for a professional or classroom tweet, but I think it teaches a valuable lesson, so I’m going to include it anyway. This thread received 5 total likes, 2 comments, 456 impressions, and 24 engagements. This is one of my more successful early posts, proving that being a tad edgy makes you relatable, but not professional. It’s important to do better about striking a balance between being on-brand and being appropriate.

This post I actually posted on both my Instagram and Twitter, but that was before I linked the two, so they were posted separately. This post received 191 total impressions, and 6 engagements. Those engagements are split into 3 likes, 3 media engagements, and 1 detail expand. This is interesting because only one of the three people who liked the tweet actually clicked on it. However, the thumbnails came out well and conveyed the meaning of the post nicely.

This was the first time I posted a video on Instagram, and I was surprised at how poorly it did. I usually get anywhere from 70 to 100 likes on Instagram posts, but this one only got 72 views, 43 likes, and 2 comments. This makes me wonder if the Instagram algorithm doesn’t favor videos over pictures. It could also be the content itself, but my dog posts always get high engagement on any platform.

 

Time to break out my multiple wine-colored winter jackets #predictable #nhsmc

A post shared by Sarah Wolverton (@shwolverton) on

For this Insta post I used a filter to increase contrast and enhance the colors. This post had one of my highest like totals to date, which I think is entirely attributed to the content and filter, and not to the hashtags.

Not only did I first experiment with Instagram polls for this class, but this was also my first story on Instagram. Because Insta notifies users when someone they follow posts their first story, this story received a lot of views. I don’t know the exact amount, but I do think Insta stories are a lot more powerful than Snapchat stories, despite the fact that generally a lot of my friends and I use snap more.

One thing that Snapstories does very well is giving users creative facial filters, which Insta is so far slacking on. This particular snap story received 61 views, which is pretty good for me since I keep my Snapchat small and private. Only occasionally do I get screenshots, and usually it’s if i’m dining at a new place and someone wants to remember the venue. Snap is the social media that I keep the most private, with no family or professional connections, so it’s very uncensored. I’ll be interested to see if Snap evolves to a place where it becomes more of a “network” where you can find people.

My meme content creation tweet was my favorite of the semester. Because of the twitter ad spend required for the meme challenge, it received the highest (by far) impression count of the entire semester, since the analytics on this tweet are more involved, below is a screenshot of them.

 

 

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