Personal Influence Growth and Analysis: Top 10 Tweets

Posted on by Diminov Boestami

ANALYSIS

Over the semester I started with 11 followers which grew by 54% to 17 followers. On Klout, I started with a score of 21 and unfortunately ended with 16. I think the score decreased because my tweets did not receive enough engagement that improved my influence. The best practices that increased my followers were to post about topics that I was genuinely interested in, ask questions to specific users, mention users by handle, and promote tweets. With that said, my top 10 tweets in the course are as follows:

EXECUTION

  1. Promoted Webcard for Viral Content Challenge: 1,802 impressions, 2 engagements, 0.1% engagement rate

My highest performing tweet was the webcard used to promote the meme in the Viral Content Challenge. The meme was about being proud of catching references in the movie Ready Player One, and targeted CollegeHumor followers on Twitter. I think promoting the tweet increased engagement greatly because it used the influence of a popular accounts. I don’t think promoting the tweet helped grow the engagement and engagement rate. Targeting the followers of a different Twitter user such as @Machinima would have improved engagement in this post.

 

  1. Mentioning a Communications Professional: 315 impressions, 3 engagements, 1.0% engagement rate

I mentioned the social media influencer Matthew Barby in this tweet to share information about the future of Search Engine Optimization. I think the 315 impressions came from using the hashtag #SEO, which is followed by communications professionals. I think the engagements and engagement rate could have been improved if I included media such as a link to an article about SEO.

 

  1. Acknowledging SU’s Sport Management Club: 256 impressions, 4 engagements, 1.6% engagement rate

I retweeted a member of the Sport Management Club to acknowledge his work with Meals on Wheels. Mentioning his handle worked because it was retweeted. If I had mentioned the Sport Management Club’s handle, other members may have engaged and retweeted the tweet as well.

 

  1. Asking a Classmate About the MMA Fight: 230 impressions, 12 engagements, 5.2% engagement rate

In this tweet, I mentioned a classmate’s handle and asked a question about an upcoming mixed martial arts fight. I think the 12 engagements and reply I got was because the topic was something we both knew about. The impressions could have been improved if I had used hashtags when naming the sport and athletes: #MMA, #DanielCormier and #StipeMiocic respectively. This would attract users who are also excited for the fight.

 

  1. Trying to Get Engagement from a Social Media Influencer: 177 impressions, 7 engagements, 4.0% engagement rate

I tweeted at Inel Tomlinson, an avid gamer, to ask about his thoughts on a new game. Although he didn’t respond, I received 7 engagements and a 4.0% engagement rate which is the highest of my top 10 posts. I think mentioning Inel Tomlinson’s handle and using the hashtag #MonsterHunter in place of mentioning the game, contributed to the metrics.

 

  1. Watching the Mark Zuckerberg Hearing: 109 impressions, 1 engagement, 0.9% engagement rate

As we watched the Mark Zuckerberg hearing in class, I joined the conversation and tweeted about him sitting on a cushion. I wanted to tweet just as news channels were discussing it to bring more engagement, but it didn’t work as well as expected. I think the lack of hashtags did not work in this tweet. The engagement, impressions and engagement rate could have been improved if I used #ZuckerbergTestimony and mentioned @facebook to include users who are interested in the hearing. The engagement might have also improved if I included a photo of the cushion.

 

  1. Acknowledging my Most Influential Twitter Connection: 161 impressions, 4 engagements, 3.1% engagement rate

I acknowledged @dboestami, my most influential twitter connection, in this tweet. Mentioning him by handle worked well because it was retweeted and liked. I think using copy that referred to vague things like ‘his work’ did not work because it was hard to understand or relate to. To improve engagement, I should have used hashtags such as #PalmOil and @bpdp_sawit to explain the work I want to acknowledge.

 

  1. #ICYMI: 130 impressions, 1 engagement, 0.8% engagement rate

Using #ICYMI, I wanted to share that the new season of Game of Thrones was coming out. I think mentioning a popular TV show worked well because it received a like. However, even though I retweeted @HBO, a popular account, I still got a low engagement and engagement rate.

 

  1. Tweet Thread: 129 impressions, 4 engagements, 3.1% engagement rate

I tweeted a thread with a GIF of Gordon Ramsay to share my favorite recipe for scrambled eggs. I think the GIF worked because the engagement and engagement rate was higher than most of my other tweets. Omitting relevant hashtags such as #cooking, and #breakfast did not work, which would make the tweet visible to cooking enthusiasts and improve impressions.

 

  1. Exploring Voice: 128 impressions, 1 engagement, 0.8% engagement rate

To explore how voice can reflect a brand’s personality, I used the voice of rapper Earl Sweatshirt in this tweet. I think I successfully emulated laid-back, informal, random thought filled content strategy, but I got a relatively low engagement rate and engagement. I think leaving it visible to just my Twitter users did not work, so using rich media such as a GIF of the rapper or a photo would have increased engagement.

Leave a Reply