Objective
In the viral meme challenge, I created a meme that quote tweeted a funny tweet made by Ja Rule, one of the founders of the infamous Fyre Festival. The Fyre Festival was a fraud concert created by Billy McFarland with the help of celebrities, such as Ja Rule. After the entire scandal became public about the festival, Ja Rule tweeted “I too was hustled, scammed, bamboozled, hood winked, lead astray!!!!” and it was turned into a meme immediately. I captioned this original tweet with the text “when the expected shipping is 2-7 business days and it’s looking like 7.” My objective for the campaign was to receive over 500 views on Imgur, but specifically around 600-700. Prior to this challenge, I had never used Imgur so I was unsure what to expect.
Analysis
I think the key to achieving my goal of over 500 views was the hashtags I used. Instead of making my hashtags very specific to my meme, I used more broad tags to attract a larger audience. The tags I used were “funny”, “meme”, “shopping”, “online shopping” and “fyre festival”. If I we were to re do this project, I would probably take out the “online shopping” tag and put in another tag such as “lol” or “haha” to go along with the more broad, meme-related tags. If I had changed some of the hashtags, I think that I possibly could have received over 1,000 views. I think the majority of my views came from Imgur users, so altering the hashtags could have exposed my meme to more users.
Final Engagement: 971 views.
I achieved my goal of getting over 500 views and even more specifically, over 600-700. I am very pleased with the amount of views that I got because it was my first time using Imgur. Although I shared it on other platforms that I have a large following on, it is not certain that everyone or anyone clicked on the link so I am very proud of the number I reached!