Hootsuite is a powerful platform that can greatly increase the organization, consistency, and efficiency of any social media team. The application has features that make social media a breeze for music industry professionals like artist or venue managers who need to reach audiences across all networks with a nuanced voice. In this presentation, I’ll talk about some features, integrations, and the structuring-flexibility in Hootsuite and give some recommendations on how the product could become more powerful for users in the entertainment industry.