Hootsuite is a powerful platform that can greatly increase the organization, consistency, and efficiency of any social media team. The application has features that make social media a breeze for music industry professionals like artist or venue managers who need to reach audiences across all networks with a nuanced voice. In this presentation, I’ll talk about […]Read more "Hootsuite for Bands, Record Labels, and Artist Managers"
My Twitter following was quite small at the beginning of this course – a meager 48 followers. Getting into the routine of posting at least weekly was difficult, but it has already turned into a promising networking tool. At the time of this post, I now have 123 followers. I’ve gained 75 followers, or just under […]Read more "My Twitter Influence Benchmark Analysis"
Over the course of this semester, I definitely grew more accustomed to Twitter as a platform. I was reluctant at first, grasping onto the comfort and familiarity of Facebook. But in the music and television industry, Twitter is King. I knew establishing myself in the “Twitterverse” would need to happen eventually. So, here are my top […]Read more "My Twitter Top 10"
The situation in Europe over the past two weeks has been terrifying. It started with the tragic, ISIL-led terrorist attack leaving 130 victims dead across Paris. Then, as new intelligence information came in, anti-terrorism raids were carried out – resulting in shootouts and one woman in a suicide vest blowing herself up. There is still one individual […]Read more "#BrusselsLockdown: The Internet’s Perfect Response to Terrorism"
Our journal article discussion examines social network structures and some of their characteristics. We look at the merits of brokerage versus closure as a chosen structure, and whether these structures reveal patterns in the accumulation of social capital and overall network performance. Within these structures, betweenness and constraint tendencies also give us a look at […]Read more "Social Network Structures in Online Communities"
Social media involvement in presidential elections is nothing new; it can be traced even farther back than 2008’s aptly-named “Facebook Election.” But over the years, social media strategy has progressed immensely, changing the landscape of influence for both candidates and constituents. Metrics like political polls and pundits are no longer the only measures of a […]Read more "Gatekeeping and Agenda-Setting in the 2016 Presidential Election"
The uses and gratifications theory (UGT) is a way of understanding why audiences use media and what they use it for. It can be applied to many areas of society from entertainment to news content. However, it’s relevance in social media cannot be understated; millions of people use Facebook, Twitter, Instagram, and countless other social […]Read more "Social Media Branding and the Uses and Gratifications Theory"
This presentation will cover the media priming and minimalist instructional design theories and their relevance in social media. The media priming theory posits that media is more effective when prior context is given to an audience first. This is similar to psychological priming where an audience is given “hints” to events that will occur in the future and […]Read more "Priming and Minimalism Communication Theory"