As I approach the end of my senior year, I started getting sentimental. I’ve done a lot in college and over the past few weeks I’ve been doing a lot of reflection on all that I’ve been able to do at Syracuse. Out of all the experiences I’ve had, being a part of University Union has undoubtedly been the highlight. I love entertainment and social media, so being the Social Media Marketing director for an entertainment programming organization was a position that was absolutely fulfilling. I wanted to share this sentimentality with people through the viral content challenge, so I created a collage of the many events that I’ve been able to work at for University Union.
The overall objective of my campaign was to spread the word about University Union while simultaneously sharing one of the highlights of my college career with fellow students. I based this campaign around sharing moments and memories with others while also leveraging hashtags such as #tbt or #flashbackfriday and #college. I brought this theme into my Twitter web card by highlighting the fact that it’s all about the memories we have in college.
My #college experience at @SyracuseU would’ve been lacking without @UniversityUnion. Thanks for the #memorieshttps://t.co/kbDqTa9uBd
— Jesse R. Noll (@jrussellnoll) April 6, 2016
Overall my campaign was good. I targeted students at Syracuse University and also did some username targeting for organizations like University Union, the Daily Orange, and the Newhouse school. My campaign reached 9.5k impressions with 59 total engagements. Overall, my post on Imgur saw 54 total views. I think moving forward with doing another viral content challenge, I would do something more general like a meme. Because only Syracuse University students know what University Union is it didn’t apply to a large audience.