Imgur Content
Twitter Webcard
Who else is feeling #TGIF today? #Nhsmc#HumpDay#2MoreDays https://t.co/CroWNnzg4o
— Bari Bressman (@barigbressman) April 6, 2016
Objective: I am marketing this photo to engage with my audience, with a funny, spirited, and uplifting photo, to drive engagement and conversations to my social media account and hopefully become viral.
Results/Engagement
I ran my campaign based on website clicks and conversations. The end results of my campaign were 25 views on Imgur, 82 tweet engagements, and 1.22K impressions. I am satisfied with the end results of the engagements and impressions of the campaign; however, I wish there could have been more views on the Imgur site, as well as, more conversation around the tweets.