Influencer / Top 10 Assignment

Posted on by Bari Bressman

Twitter Growth

1/20= 2 Followers; 4/20= 68 Followers

What worked for me to gain more followers was to follow influencers and people who interacted with my tweets. What didn’t work for me was following everyone in the “People you may know” section as many people did not follow me back.

Klout Score

1/20= 20.93; 4/20= 52

Top 10 Tweets

This tweet had the highest engagement (25) and engagement rate (14.5%) out of all my tweets for the semester. To execute this post I tweeted about the hottest topic in entertainment news during its peak time of day while also engaging consumers by adding a “true or false” aspect.

This tweet came in second place with an engagement of 14 and engagement rate of 7.0%. For this tweet I used a trending hashtag and also included a picture collage (4 photos) relating to my hashtag and rest of my tweet. 

This tweet came in third place with an engagement of 14 and engagement rate of 6.1%. For this tweet I created a GIF video of something many people universally find relaxing and enjoy doing.

This tweet was part of my viral content challenge campaign and was the tweet that contained my twitter web card. It ranked as my top card tweet and garnered 14 total engagements. I tweeted this out on a Monday so that I would be at the beginning of the TGIF hashtags instead of the tail-end of it.

This tweet came in 5th place with 13 engagements and 5.0% engagement rate. For this tweet I used two trending hashtags and also included a photo relating to both hashtags and the rest of my tweet.

 

This tweet had 12 engagements with an engagement rate of 6.9%. For this tweet I used a trending hashtag that happens on every Tuesday of every week and included a photo of one of the greatest wonders of the world.

This tweet had 12 engagements with a rate of 7.2%. I used the hashtag Spring Break as it was Spring Break for a lot of colleges and schools. I tagged related people and included media to drive more engagements.

This tweet had 11 engagements at an 5.8% engagement rate. This tweet included a link to a twitter list I created containing individuals who I believed are top social media influencers. This tweet promoted that list and included a call to action. 

This tweet garnered my top twitter mention when AdFreak replied to my tweet. It had 11 engagements with an 5.9% engagement rate. I tweeted out to AdFreak because they are a source I look to every day to gain information about my specialized study area, which is advertising.

 

This tweet had 11 engagements with an 6.7% engagement rate. For this tweet I chose to interview one of my good friends who is an influencer on Twitter among football players, with an emphasis on the Jets. I chose him because of his high influence in an attempt to garner more engagements. I also included related hashtags to his specialities and a video of my interview with him. 

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