A Latte Bad Press for Starbucks

On April 12, two black men were arrested in a Philadelphia Starbucks while waiting to meet a friend. They hadn’t bought anything while waiting. The friend showed up during the arrest when the store’s manager called the police.

#BoycottStarbucks is a recent example of movements and activism being spread through Twitter. Using the hashtag as a strategy to mobilize people to action is effective, especially in spreading knowledge of the incident.

This tweet shares the video to a larger audience. It shows how people who know the victims of varying incidents take to the social media platform to voice their opinions.

This tweet shows what how a majority of the tweets around this hashtag include an explanation of why they user is boycotting.

This tweet is an example of how people have taken to Twitter to share other instances of racism they’ve experienced at Starbucks.

This is an example of Twitter activism, or adding rich media to create change through the platform.

As an example of an opposing view, this person’s tweet represents the other side of the call to boycott the whole company.

This person’s opinion on the hashtag shows how someone else could side with the Starbucks manager.

 

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