Author: Ashlyn Banner

#Stayinmylane #Stayinyourlane

On November 7, 2018 the NRA made a very poor decision to tweet that doctors should stay in their lane when it comes to talking about gun control. Usually when topics of gun control come up there is normally sides taken in support of the issue and sides taken against the issue. This tweet however […]

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Viral Content Challenge #NHSMC

The challenge was to “go viral”! In the world of social media, memes take over the internet and my goal was to create a meme that did just that.

My objective was to:

  • Reach over 500 views on Imgur
  • Get at least 50 likes on Instagram
  • Get at least 30 retweets on twitter
  • Gain at least 10 more followers on both Instagram and twitter

Meme-Imgur Campaign

View post on imgur.com

Twitter Webcard Tweet

Twiter Ads Engagement and Spend

View post on imgur.com

Analysis
My strategy was to use Imgur, Instagram, twitter and Facebook. Before I started the campaign, I had 26 followers on twitter and 61 followers on Instagram. At the end of the campaign, I had 29 twitter followers and 76 Instagram followers. I didn’t reach my goal for twitter, but I did achieve my goal for Instagram. I posted the meme on Instagram and twitter and I got a total of 13 likes on Instagram and 4 retweets on twitter. Even though I didn’t reach my engagement goals on these platforms, I am still happy with the result considering the ratio of followers I have.

When trying to have high engagement, I found that hashtags were important to use and the most helpful. Another way I tried to gain engagement for my meme was through Instagram stories. I made a few stories promoting my meme or my twitter to gain attraction to my account. I think the reasons for the results ending with mediocre engagement was due to having a broad audience. I found this to be true as in the past when I would make posts for a more specified target like college students, I found I had a higher engagement. Therefore, by not using the specific hashtag “college” in imgur, that took away some engagement. My goal on imgur was to reach at least 500 views however, I ended with a total number of 300 views on Imgur.

I ran a twitter campaign from November 6 to November 7 with a budget of $5.00. My objective was to get as many tweet engagements as I could with that budget. I ended up getting 630 impressions(total number of all the times the tweet has been seen) and 28 tweet engagements(the total number of times a user interacted with my tweet).

 

 

 

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