Objective:
- Receive at least 500 views on my meme through Imgur
- Encourage people to share my meme after they see it on Imgur
- With a budget of $5 receive the most engagement from 18-24 year olds
- Receive the most shares between 7-10PM
Imgur Meme:
Twitter Web Card Tweet:
#Fortnite players this is for you… Click on the link for a funny meme! #meme #LOL #funny #gaming #relatable #humpday #NHsmc
https://t.co/dcSKtVacNf— Amelia Elliot (@aeelliot_) April 10, 2018
My account was ineligible to run ads. One of my friends in the class ran twitter ads for me and here are the results (Twitter ads were done through Emily Temkin’s account): 
Analysis
I wanted to do a topic that was trending for my meme. For the past few weeks, my friends who are in relationships have voiced aggravation about their boyfriends addiction to Fortnite. I’ve also seen people’s addiction first hand. Each day I see a Snapchat story of at least one person playing Fornite and the captions all have a recurring theme. The theme is that Fornite takes priority over every other obligation. The game was initially released in July 2017, but just started to get extremely popular. The rise in popularity has stemmed from the gaming platform Twitch. According to Newsweek, “Nothing quite sums up 2018 on the internet quite like Fornite. Fortnite ’s popularity seems to have caught everyone off-guard, even the developers, who responded to hitting 3.4 million concurrent players in February by hiring more engineers to handle the server load.”
I successfully reached 500 views on Imgur and received a total of 534 views. On Instagram, I shared the meme out to my followers but didn’t notice much engagement. I also posted a swipe up link via my Snapchat story. I thought this would work because this is a new feature of Snapchat. However, I think people didn’t have a desire to swipe up to a Snapchat story. I did receive a lot favorites when I tweeted my meme out to followers. The engagement I received was from people who didn’t actually follow me. I used hashtags on my post that Fornite users would be regularly checking such as: #Fornite #gaming #blackops #videogames.
I received engagement from people by tweeting out my card and using hashtags related to Fortnite. I also think the Imgur tags worked to increase views. Accounts centered around gaming favorited my tweet and then followed me. If I were to do this campaign again, I would have used more specific hashtags to target my audience. My audience was people who play Fortnite and those who were not given priority because of the game. Betches is a social media handle that would use a similar meme. I could have direct messaged them and asked them to promote my meme, and see if that would increase exposure to my meme! The objectives I set were unrealistic. I am working with a small follower base, and 50 retweets is a high number. I didn’t note an amount of favorites, but I received 5 in total. I also did receive the most engagement between 7-10PM so I completed that part of my objective. I didn’t try on Facebook, but it would have been interesting to post the link to my meme there. I thought I would receive more views by posting it in groupme’s, but the rate stayed stagnant after that. I texted about 30 people I was friendly with and that worked. Next time, I would try to get the attention more of my target audience. Overall, I liked doing this campaign and I learned how to create a successful campaign using twitter ads for the future.
Results
- 534 views on Imgur
- 6 up votes 18 down votes–> this is because the people looking at my meme were heavy fortnite users
- 5 favorites
- 440 impressions Twitter ads
- 22 click links
- 5% result click rate