In effort to become a superior social media communicator, I created a professional Twitter account: @AlenaZappa Before driving influence, I needed to grow my network. Initial follower #: 1 Follower # to date: 23 Percent growth: 2200% To increase my influence, I followed fellow social media communicators. These users are Newhouse and COM 427 students […]
Read more "@AlenaZappa Influencer Growth & Analysis"In light of racist events and hate speech splattered across Syracuse University, students, faculty, news outlets, and more are posting #NotAgainSU. The hashtag calls for Syracuse University Administration to effectively handle these hate crimes unlike past incidents including the assault on Ackerman Avenue and the Theta Tau fraternity scandal. After a white supremacist manifesto airdropped […]
Read more "#NotAgainSU"Background In order to engage college students who take on Cheesecake Factory and its massive menu, I created a meme that embodies the struggle of choosing between 250 menu items. To accurately depict this conflict, I used the “inner panic attack” meme frame which features The Office character Jim Halpert grabbing his head in angst. […]
Read more "“Cheesecake Inner Panic Attack” Meme Campaign Analysis"We analyzed the Super Bowl LIV Halftime show as our trending Twitter topic. On September 26, the NFL announced this year’s Super Bowl Halftime Show performers: JLo and Shakira. Here is was our boolean search: (“Shakira”) AND (“Jennifer Lopez” OR “Jlo” OR “halftime show” OR “superbowl” OR “SBLIV”) AND NOT (“Hips Don’t Lie” OR “She […]
Read more "JLo & Shakira Take Over Twitter"In need of a Sunday Scaries survival kit? Check out my how-to video and learn how to get through the scariest day of the week.
Read more "Need to Survive the Sunday Scaries?"It doesn’t take an Internet expert to hack a viral hoax. To uncover hoaxers’ motives social users should look at the power of celebrity reactions. Internet users create hoaxes to spark reactions from influential users and disrupt the digital community. The Instagram Hoax accomplished both tasks when celebrities reposted the information and spread the message […]
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