We analyzed the Super Bowl LIV Halftime show as our trending Twitter topic. On September 26, the NFL announced this year’s Super Bowl Halftime Show performers: JLo and Shakira.
Here is was our boolean search: (“Shakira”) AND (“Jennifer Lopez” OR “Jlo” OR “halftime show” OR “superbowl” OR “SBLIV”) AND NOT (“Hips Don’t Lie” OR “She Wolf”)
The most activity on Twitter was around the time that the Super Bowl Halftime Show performances were announced, which was mid-day on September 26. Activity slowed down a few hours after the Halftime Show performances were announced, as the news died down.
JLo’s tweet was the most retweeted probably because a lot of people think of JLo and Shakira as a power duo and are excited to see them take on one of the most impactful stages together.
— Jennifer Lopez (@JLo) September 26, 2019
This topic primarily trended in the United States which makes sense because the Super Bowl is an American sporting event and most popular there. Behind the U.S., the topic was most popular in Brazil and then Mexico. This may be because Shakira and JLo often sing and perform latin music, which may resonate with that audience.
This word cloud highlights words associated with Super Bowl LIV on Twitter. Large words (i.e. superbowl, jlo) demonstrate the most tweeted words. Smaller words (i.e. pepsihalftime and adamschefter) represent other words associated with the topic, but less users include in their tweet.
This Buzzgraph connects users with relevant conversations surrounding Shakira, J-Lo, and the Super Bowl. Based on the definition of the lines between keywords, users can see the strength of association between words.
Abby White, Olivia Lobsenz, Erin Eagle, Kenny McDonald, Alena Zappa