Enrolling in Newhouse Social Media Class was one of the more captivating, educational experiences I’ve had in my college career. As someone who’s interest was always piqued by technology, social media hasn’t ever been an exception. It’s been fascinating to learn about the trends and turns brands, individuals and even single tweets take on in […]Read more "My trek as a social media influencer in 2015"
This semester in Newhouse Social Media Class we were challenged to look at our social media output through a new lens. We were exposed to new technologies that measure the influence of certain trends and topics, shedding light on truly how big of a reach social media has around the world. Aside from more advanced reports, […]Read more "A look back at the semester’s 10 best tweets"
Thank you @elvisduranshow for playing my song #getoverme https://t.co/mdg6laTfia — Nick Carter (@nickcarter) November 30, 2015 Our new song #GetOverMe is available now!! https://t.co/SEy4iLIcZP https://t.co/q16Fw1i4th — Avril Lavigne (@AvrilLavigne) November 29, 2015 If you like what you heard, you can download #GetOverMe here: https://t.co/KQhKTWVi4F — Nick Carter (@nickcarter) November 30, 2015 #GetOverMe 💕💕 Who's Excited? […]Read more "Spreading the word of #GetOverMe"
Humans have a special relationship with baby animals. Research done by Nobel prize-winning zoologist Konrad Lorenz showed that baby animals often resemble physical traits of human babies — large eyes, snubbed nose, etc. — and humans are subconsciously fooled into applying affectionate feelings toward young animals as we would young humans. Research aside, there’s no […]Read more "Introducing Juno, the #BlackFridayPuppy"
Throwing it back Stories can be brought to life by written words in ways that spoken words cannot. The aim of writing a story is to bring the reader back in time to understand why something is presently relevant. An author strings together events and moments in time, but then provides context that allows the reader to know why […]Read more "The essential components to a compelling story"
With the glut of social media outlets available for companies to take advantage of, it was inevitable that branding would eventually be streamlined across multiple platforms. Mercedes Benz was one of the first pioneers in cross-platform branding with its advertising campaign for the new Mercedes Benz GLA-class integrated together on both Instagram and Facebook. The basis […]Read more "Mercedes Benz’s #GLApacked campaign"
In a day and age that demands immediacy, getting the attention of the consumer is becoming increasingly tricky. The window of opportunity to grasp the consumer eye is perpetually closing, so marketers are having to spread themselves out thinner and further than ever before. Television and radio advertising isn’t close to half the battle anymore, […]Read more "How sports teams are best marketing themselves"