For our project, we will focus on how major companies and television shows are incorporating Periscope to raise awareness about their brands, as well as the new social media platform. In a day and age where social media is unavoidable, it seems as if this platform can become a lifestyle that all will certainly interact […]
Read more "“Explore the world in real time through someone else’s eyes”"Ok, lets be honest. When I was told on the first day of class to record how many followers I had on Twitter, not only was I surprised to see I was following the second highest amount of people (462), I was amazed to see that I had one of the highest number of followers […]
Read more "My Unexpected the Power to Influence"Fourteen weeks, forty-three students and one hashtag. Throughout the course, COM 427: Social Media for Communicators, countless tweets have been generated with hopes of teaching students how to engage with Twitter as a powerful platform. As the semester comes to an end, one that arrived sooner than expected, I have begun to reflect on my social media […]
Read more "My Finest Final Ten"Soon after taking my first sociology course as a freshman, I learned that I was more than just a college student. In fact, I’m an African-American female who sits at the cross section of what is often identified as intersectionality. My overlapping social identities, each one being apart of an oppressed group, is what classifies me as such. […]
Read more "The Hard Reality of Being #BlackOnCampus"Let’s face it, we live in a society that is full of viral content. From YouTube videos such as the ALS challenge to meme’s centered around Alex from Target and grumpy cat, they all have one thing in common: they evoke emotion. With this insight I developed after a personal analysis of viewing a wide […]
Read more "Finding Beauty in the Simple Things"What makes a good story? Upon first looking at the prompt, I thought this was an easy question. As my thought process continued, the complexities of this simple yet loaded question began to unveil itself. After further assessment, I came to a conclusion that I had never thought about until now; the storyteller is what […]
Read more "Why the Storyteller Matters More Than the Story"During the month of April, a digital-only social media campaign was released which caused the heads of many, including my own, to do a double take, or shall I say hit replay. Ingeniously crafted by Havas Worldwide Chicago earlier this year, Hefty developed a video series entitled Party Hard Moms, with the hope of bringing light to […]
Read more "Hefty’s Red Solo Cup Social Media Campaign"Advertising is the method of calling attention to a product, service, need or want usually through a paid announcement through a variety of platforms. In today’s day and age, advertisements are often seen as a nuisance and something most attempt to disregard. From the perspective of a student majoring in advertising, my take on ads […]
Read more "The Inside Scoop: How to Get One’s Attention Using Ads"