Author: Julia Chatzky

NHsmc Influencer

When #NHSMC began this semester, my Twitter profile was pretty new; I had 1 follower, 1 like, 3 tweets, and I followed 21 people — and I didn’t think I could become the type of person to really love the platform. Throughout the course of the semester, I’m proud to say that those numbers have […]

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Part 2: Campaign Analysis

Objective: For my marketing plan, I had two objectives the first was to reach over 550 views on Imgur, the second was to get high rates of engagement on Twitter such as impressions, likes, and retweets.

My plan to achieve this was to reach my target audience, being college students and young adults as I felt this humor would be relevant to them. I hoped to really resonate with this target audience as it was released during fall holidays such as Halloween and Thanksgiving. I thought that many people my age love to indulge — but also often feel conflicted because they know they have future trips coming up such as winter break and spring break. I tried to make this humorous and use the extreme of spring break — unfortunately my meme did not succeed very well and I did not meet my goals.

I think my success was not achieved because I incorrectly promoted my tweet. If I had done so and realized this in a timely matter I believe that  I would’ve gotten a much better outcome and reach my personal goals for this viral challenge. I am frustrated with this error that resulted in a disappointing outcome that resulted in a lack of engagement via Twitter and Imgur.

Additionally, the tweets I had sent out via Tweetdeck did not bring in enough impressions to help achieve my goals. If I had scheduled more tweets — I believe my goals would have been better achieved.

Attached are the following expected details as posted in the rubric.

I received: 148 impressions during the 28 day period & 329 views on Imgur at the time I wrote this post.

Here are the links required:

Imgur Post

Twitter WebCard

 

 

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Are You Scrambling For the Perfect Egg?

In this 58 second video — you will learn the fool proof way to master egg-cellent scrambled eggs! I’m talking about the fluffy, slightly runny, delicious, and perfectly cooked scramble…I’m not yolking around when I tell you there’s no need for a bowl or a whisk, just crack your egg right into the pan and let the heat do the trick…. You’d never egg-spect it to be so easy!

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Gossip Magazines, Wikipedia, Facebook … What’s the Difference?

In middle school, I learned: 1. How to set up my Facebook account 2. Wikipedia was not a valid or reliable source. Now, the thought of using Wikipedia has vanished and yet the cite that I once used to communicate and connect with friends across the states — is now where we search for important news articles? Something doesn’t seem so right.

The biggest question I have is: when did we abdicate our responsibility for gathering, investigating, and verifying news sources to sites such as Facebook? Growing up with a with a renowned journalist as a mother, a stepfather who was editor in chief of a top magazine, an activist stepmother, and a father involved in local politics, I was taught the only fake news that affected our society came from magazines that I would see online at the grocery store, such as US Weekly or the National Enquirer. But now, years later, the topic of Fake News has taken over my dinner table conversation.

 

So what should we do? It’s time for us take back our responsibility. Marc Zuckerberg, said in a CNN interview “We need to make it so that trolls can’t spread fake news. We can get in front of this.” But I think, Facebook can make their changes, so can Twitter, so can whoever — but it’s up to the consumers to find the truth. Check the website an article is from. Find out who wrote it, search who it is, and determine whether or not the information and sources are reliable and accurate. When it comes to the generation I’m a part of, we love instant gratification. An article on our newsfeed becomes the quickest way to grab a story. But it’s time we take a step back, become more thorough in our investigations of news stories and opinions.

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