Start – Followers: 277 & Following: 564 End – Followers: 449 & Following: 660 Coming into the class in September, I only had 277 followers on Twitter and was far from being an active user. However, tweeting each week for class inspired me to get into regularly posting on Twitter. My current follower audience size is 449, […]
Read more "Twitter Game On Fleek"By utilizing the strategies and tools taught in this course (COM 427: Social Media for Communicators), I have been able to transform my social media footprint. My perception and knowledge of current trends in social media has changed considerably over the past several weeks. I now understand the benefit in using targeted and strategic tactics in order […]
Read more "Top 10 Tweets"When it comes to Black Friday, you either love it or you hate it. As someone who dislikes shopping to begin with, the idea of bracing frenzied hoards of shoppers (especially the day after stuffing my face on Thanksgiving) is an obvious “pass” for me. I have heard first-hand accounts from those who survived experienced the madness […]
Read more "#OptOutside Instead Of Black Friday"[pin_widget url=”https://www.pinterest.com/pin/25262447887030449/”] From cute animal videos to memes, there is no way of knowing what is or isn’t going to go viral. However, certain insights can be helpful in strategizing how to best position content to go viral. Recent social media trends indicate that appealing to positive emotions is key to driving user engagement. Seeking to […]
Read more "Flexible Family For the Win"Stories are not difficult to find. The real challenge is scouring the social landscape for good stories. While there is no shortage of content being produced and shared, the notion of storytelling has evolved to meet the consumer expectations for quality stories. Focusing on a clear beginning, middle and end, traditional storytelling structures to share […]
Read more "What Makes Stories Worth Reading (and Worth Sharing)"Unless you were living under a rock during the the summer of 2014, you know exactly what I am talking about when I refer to the ALS Ice Bucket Challenge. For the duration of the summer, Internet users from around the world were captivated by videos of people pouring buckets of ice water on themselves. […]
Read more "The Rise of the Social Media Challenge"In today’s interconnected world, there is no escaping the 24/7 onslaught of media messages. Illustrating the challenges associated with a global network that is overly saturated with content, Ethan Zuckerman promotes the notion that “our challenge is not access to information; it is the challenge of paying attention” (Rewire, 19). With so many eyeballs viewing […]
Read more "Attention Worthy Content"