Can 4 words sum up an entire year?

As 2017 winds down, the twitterverse is trying to summarize the whole year with the hashtag: #2017In4Words Here are how some people are describing the year: This tweet commemorates the benefit concert held by Ariana Grande in wake of the Manchester shooting. These words suggest that through all the turmoil of the year, love still […]

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Cat Memes Gone Viral

Objective: The goal of this social media campaign was to maximize Twitter engagement and Imgur views on an original meme. Imgur Meme: View count: 1,084 Twitter Webcard:  Twitter Ads Engagement & Spend: Analysis: Overall, I received 928 impressions using Twitter Ads. I received 1,084 views on the Imgur meme. I put the $5 behind one […]

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