Serendipity is when unexpected circumstances and an insightful “aha” moment leads to a valuable and unanticipated outcome. This presentation looks into how brands can create serendipity for their customers by leveraging social media. MasterCard’s #PricelessSurprises campaign was used as a case study. There are three lessons learned from this campaign. First, a brand needs trying […]Read more "Serendipity: the ultimate goal of social media advertising"
I started with 9 followers on Twitter in the beginning of Sept, and finished with 102 followers on Dec. 7th. The overall growth rate is 1033.33%, which means I approximately got 1 new follower per day during the past 3 months. My Klout score is 27. I realize that there are several strategies are useful […]Read more "Benchmark follower"
Below are top 10 tweets of mine during this semester. The tweet with the highest engagement rate (5.9%) is the selfie tweet at @EthanZ’s talk at Syracuse University. The reason for the high engagement here is probably because people who attended the talk were also tweeting and checking out what was happening using relevant […]Read more "Top 10 Tweets"
The crisis in Syria affects more than 12 million people. More than 240,000 people have been killed, including 12,000 children.  More and more Syrians are coming to the U.S. hoping to flee war and crisis. Since 2011, 1,500 Syrian refugees have been accepted into the U.S.  However, due to Paris terrorist attacks in […]Read more "#SyrianRefugees Editorial"
In the age of new media, politicians start to realize the importance of “being connected” and try to actively use social media in their political campaigns in order to “tweet their way into office”. Today, the use of social media in presidential election campaigns is very normal and critical. People will always remember something when […]Read more "Presidential Campaign and Social Media"
This presentation discusses social media marketing ecosystem and other relevant concepts. Marketers need to understand the changing role of consumers. Consumers are no longer passive recipients of messages, but are active participants in online discussions. There are five types of behavior on social media: Creators, critics, collectors, joiners, and spectators. Besides this article, Mangold and […]Read more "Journal Article Discussion: social media ecosystem"
Beauty and skincare product marketers spend increasing amount of money and time on advertising their products through social media and engaging potential customers through interactions on social media. Social networking sites (SNS), such as Facebook, Twitter, and Instagram all have their uniqueness in terms of being venue of digital advertising and marketing. Facebook, with a […]Read more "The power of Instagram in beauty & skincare product marketing"