Throughout the work in my Social Media Class, my twitter follower count increased from 34 to 115 (+238%). My clout score in the last 90 days increased from 18 to 40 (+122%). This was no easy task. It took trial and error, a few A/B tests and lots of failed tweets. I found that the […]
Read more "Growing Pains"The NFL this season has been littered with controversy. Most notably the National Anthem. Many African American players have chosen to kneel during the anthem as a way to protest color inequality in the United States. This has obviously caused plenty of problems for the league. Thousands have weighed in across social media, some saying […]
Read more "Stand Up Or Kneel?"Objective: To make the “Up In My Grill” meme go viral To collect engagement on a twitter web card and imgur views on the meme. THIS DOG IS ALL UP IN MY GRILL Analysis: My campaign was successful overall. I stuck to my marketing plan for the most part, changing the times and dates of […]
Read more "Put This Pup On The Map"Syracuse students seem to have trouble walking to class somedays. Walking Expert Michael Lehr explains the dos and don’ts of strolling around campus.
Read more "How Do I Walk To Class?"I tweet, post, like, retweet and comment for reasons I can’t fully explain. It began as just the thing to do so I did it. But now I’ve started to express myself and grow into an experienced social media user. I use social media to create my own brand, socialize, and learn from others. I’d […]
Read more "My Big 3"