This presentation examines the rise, fall, and rebranding of Myspace, which once stood as the most popular social networking site in the United States. We first look at the context that allowed Myspace to grow so rapidly, and what mistakes caused it to collapse seemingly just as quickly. Finally, we examine what lessons other social […]
Read more "Myspace: Growth, Collapse, and Reinvention"Over the course of this semester, my Twitter followers have grown fairly substantially, as my Klout score has also increased. Taking a deeper look into the numbers reveals the source of my growth on Twitter stems from my enrollment in NHsmc, as well as my time as a writer for SBNation’s San Jose Sharks blog, […]
Read more "Benchmarking My Twitter Growth"In real estate, it’s all about “location, location, location.” On social media, it’s “engagement, engagement, engagement.” After a semester of tweeting using the class hashtag, “#NHSmc,” it’s clear that the best way to solicit engagement is through the use of some form of additional media. Whether it’s using links, hashtags, photos, or polls, including media […]
Read more "#MWTop10: My Top 10 Tweets From The Semester"This Thanksgiving, the Green Bay Packers retired former quarterback Brett Favre’s famed #4. Favre tumultuous end to his career where he retired, un-retired, retired again, un-retired to play for the Packers’ division rival, and then finally retired again. So, there was some question as to how Favre would be received in his return to Green Bay. […]
Read more "Conversation Analysis: #TH4NKSGIVING"Imagine walking into work the morning after Game of Thrones airs. You haven’t watched it yet, but you’re going to catch up on your DVR that night. Walking into the office, you see your co-workers are discussing the show. “Did you watch last night,” one of them asks. “No, but I am going to catch up […]
Read more "#StopSpoilingStuff: A campaign to stop social media spoilers"In 1949, Joseph Campbell published The Hero With A Thousand Faces. In the book, Campbell tracked the mythology of a variety of civilizations, and noted common threads in the storytelling of each. In civilizations across the world, that had no contact with each other, their mythologies were characterized by a 12 step process known as “the Hero’s […]
Read more "Sports Journalism and the Hero’s Journey"Anticipation for Star Wars merchandise is as ingrained in the franchise’s DNA as its iconic characters and oft-repeated lines. It’s hard to believe, but there were no toys available when the original Star Wars was released in May 1977. Toy manufacturer Kenner, like the most of the world, wasn’t expecting much George Lucas’ space fantasy, […]
Read more "#ForceFriday: Is the Force Strong with this Social Media Campaign?"We’ve all seen it before. You’re scrolling through your Twitter feed, attempting to catch up on your friends’ personal lives, the latest breaking news, and whether or not the dress is blue or gold (it’s blue, by the way). But, as you keep looking down your feed, you notice something that catches your eye, but […]
Read more "The Keys to Standing Out in a Crowded World"