Growing up with the rise of social media has meant that a lot of people automatically assume that you are ‘good’ at it. However, while I do know how to tweet and gain a lot of likes on Instagram by posting at the right times, I was not aware of many social media business tools […]
Read more "My Influence and Growth on Social Media this Semester"Heath Ledger or Joaquin Phoenix? The Dark Knight’s Joker or Arthur Fleck’s Joker? People flocked to theaters this October to see if Joaquin Phoenix’s Joker would measure up to Health Ledger’s Academy Award winning Joker. After seeing the new Joker movie, diehard fans took to Twitter with the hashtag #JokerMovie to voice their support or […]
Read more "About that new Joker movie…"In November, I developed and executed a viral content marketing campaign. I learned a lot of new skills and lessons along the way. Keep reading to find out if I went viral! Objectives Objectives for my viral content marketing campaign included: Reaching high levels of engagement on Twitter 100+ Likes 50+ Retweets Reaching high levels […]
Read more "Campaign Analysis of Viral Content Marketing Plan"September 26th was National Pancake Day and Twitter was pouring the syrup on. I delved into Sysomos to discover the sentiment, top tweet, geography, buzz words, and latest activity surrounding #NationalPancakeDay. Shown above is my boolean search terms. I added the original trending hashtag for the day as well as one of the terms in […]
Read more "How did Twitter feel about #NationalPancakeDay?"As a fan of all things cooking on YouTube, I was inspired to make this garlic bread tutorial video. I modeled my style after famous YouTube cooking accounts such as Buzzfeed’s Tasty, Bon Appetit, and PhillyBoyJayCooKingShow. I aspired to make my video fun, entertaining, and informative for the audience. I appealed to trends in the […]
Read more "How Does One Make the Best Garlic Bread in the Universe?"As we create memes and share hoaxes with our friends and family on the internet, ask yourself this: is this hoax potentially dangerous if my grandma sees it? Will my grandma share fake news on her Facebook feed? People create internet hoaxes for a variety of reasons. One of the most popular reasons is to […]
Read more "Is this Hoax a Danger to My Grandma?"