PART ONE: I began this semester with zero followers and having never had a Twitter account of my own. I had a social media internship the past two summers, running Madison Square Garden’s social accounts, and was very familiar with how Twitter worked, but really had no idea how to create a Twitter presence. Thanks […]Read more "My #NHsmc Personal Influence Growth & Analysis"
Throughout this marketing campaign, I realized how tricky it can be to have something “go viral.” There are so many memes, images, and videos up on the web, that it is all too easy to have your content get lost in the clutter. My campaign objectives were as follows… To enhance a web presence and […]Read more "The Successes and Failures of a #NHsmc Marketing Plan"
The second week of April means one thing to every pop-culture obsessed millennial in the USA… Coachella has arrived. The stacked festival filled with the hottest acts equally excites music lovers and 20-something year olds. As a music enthusiast and Coachella veteran, I chose to track the trending #Coachella hashtag to see what people were […]Read more "#COACHELLA 2018: The Good and The Bad"
Since being an avid Facebook-er for the past ten years, I’ve come to understand the platform and how it’s always striving to reinvent itself and compete (or collaborate) with other social media sites. In the past ten years, Facebook has completely remodeled its design; introducing a mobile app, sticker packs, the ‘timeline,’ ‘cover photo,’ and […]Read more "Facebook: The Reinvention"