Author: Rukayat Oloko

Personal Influence Growth and Analysis/Top 10 Tweets

These last 90 days have provided a new way in thinking about generating content for social media. Primarily, authenticity is the most important. It’s not enough to post about walking to class. People go online to find distractions by entertaining or educating themselves is what I have learned. When strategically creating content I thought of this. My most influential post targeted this audience. Whenever I posted content outside of these parameters a number of impressions and engagement I received dwindled. Strategically thinking using my personality and my thoughts in my posts gave me optimal impressions and engagement and I will continue to use this and hashtags to grow my influence.

For this post, I made sure to tag MAC cosmetics and use a hashtag related to makeup artists. This post did not generate as many impressions as it could have. To generate more impressions and engagement using more hashtags related to cosmetics. This post was done when the news was trending which helped boost the post.
Impressions 275 
Media views 43
Total engagements 14
Media engagements 7
Detail expands 4
Replies 2

 

Impressions 490
This post earned more impressions than I expected. The hashtag I used has a very large following when it comes to the subject of poverty. I could use a GIF to make this post better and create a larger impression.

Impressions 2,375
Total engagements 15
Detail expands 6
Retweets 4
Profile clicks 3
Likes 1

This post is the definition of how when your personality is used on social media people like it. This post generated not only my largest amount of impressions but retweets. I spoke my mind and it worked well.

Impressions 526 
Media views 110 
Total engagements 51
Media engagements 28
Detail expands 16
Likes 4
Replies 1
Retweets 1

This was to engage with someone I respected in my industry. She works for Cosmopolitan magazine and I thought the best way to engage her was to post something stylish and cute and it worked. I realized in engaging people you need to say something complimenting.

Impressions 2,020
Total engagements 28
Media engagements 15
Detail expands 7
Profile clicks 3
Likes 2
Retweets 1

This was another high engagement and impression post. I used a trending hashtag and a GIF to drive the post. The hashtag was the most important thing about this post without this hashtag I do not think it would have been so successful.

Impressions 496
Total engagements 71
Detail expands 34
Profile clicks 32
Retweets 3
Likes 1

Bootbae was a topic of conversation for a while on social media. It has the highest amount of engagement of all my posts. I wrote about what people were thinking and used my own voice and it was very successful.

Impressions 343
Total engagements 9
Detail expands 3
Profile clicks 2
Replies 1
Retweets 1
Likes 1

This post is about Snapchat because I am obsessed with Snapchat. It was a headline tweet. This allowed me to play with voice and tone in a post. This didn’t give the largest impression but it earned decent amount. It taught me how to create a voice.

Impressions 269
Media views 60
Total engagements 18
Media engagements 16

 

Impressions 217
Media views 23
Total engagements 7
Media engagements 6

This post helped me gained more follower on Snapchat. I earned at least 10 more Snapchat followers. Although I didn’t gain a huge impression on Twitter it reflected well on my Snapchat to earn me new followers.

Impressions 1,123
Media views 42
Total engagements 22
Detail expands 10
Media engagements 8
Likes 2
Hashtag clicks 2

I loved this tweet because it was not only about my birthday but it allowed me to create a GIF of myself. It used all the components of a great tweet. This post used 3 key things that led to a great impression and engagement success. It was visually strong in relation to the subject of the tweet.

 

All these posts helped drive up my Klout score increasing it by 20 points. My consistency in posts and strategy allowed for not only growth but consistent growth.

 

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