More and more publishers are getting into the events business as a way to build their audiences and create new sources of revenue. BuzzFeed is the perfect brand to also get involved in the events business. With employees who are also influencers, a flow of goods from their Product Labs, and a loyal audience, it would be great to combine all these factors into a bonding experience for both the publisher and consumer. Testing out pop-up shops can create a path to other events like conventions, art exhibits, or movie screenings that can attract an even greater audience and advertisers who want to sponsor and promote themselves at these events. It’s a feasible next step for BuzzFeed.